Paytm, India’s biggest mobile payments firm, now has 10 million customers in Japan, the company said as it pushes to expand its reach in international markets. Paytm entered Japan last October after forming a joint venture with SoftBank and Yahoo Japan called PayPay.
In addition to 10 million users, PayPay is now supported by 1 million local stores in Japan, Vijay Shekhar Sharma, founder and CEO of Paytm said Thursday. The mobile payment app has clocked 100 million transactions to date in the nation, he claimed. In June, PayPay had 8 million users.
“Thank you India 
Like in India, cash also dominates much of the daily transactions in Japan. Large medical clinics and supermarkets often refuse to accept plastic cards and instead ask for cash. This encouraged Paytm, which also has presence in Canada, to explore the Japanese market.
And it has the experience, capital, and tech chops to achieve it. The mobile payments app has amassed more than 250 million registered users in India. Most of these customers signed up after the Indian government invalidated much of the cash in the nation in late 2016.
PayPay competes with a handful of local players in Japan. Its biggest competition is Line, an instant messaging app that like China’s WeChat has attempted to expand its offerings in recent years.
Like PayPay, Line also has no shortage of money. Earlier this year, it announced a ¥30 billion ($282 million) reward campaign to boost usage of its payments service. PayPay maintains a ¥10 billion ($94 million) campaign of its own, as part of which customers who make a certain number of transactions and participate in referral programs earn some money.
Line has more than 80 million users in Japan, 32 million of whom used its payments service as of February this year. There are about 120 million internet users in Japan.
Source: Tech Crunch Mobiles | Japan’s mobile payments app PayPay reaches 10 million users
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