8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

The world of phone-based AR has involved a lot of promises, but the future that’s developed has so far been more iterative and less platform shift-y. For startups exclusively focused on mobile AR, there’s been some soul-searching to find ways to bring more lightweight experiences to life that don’t require as much friction or commitment from users.

8th Wall is a team focused on building developer tools for mobile AR experiences. The startup has raised more than $10 million to usher developers into the augmented world.

The company announced this week that they’ve built a one-stop shop authoring platform that will help its customers create and ship AR experiences that will be hosted by 8th Wall . It’s a step forward in what they’ve been trying to build and a further sign that marketing activations are probably the most buoyant money-makers in the rather flat phone-based AR space at the moment.

The editor supports popular immersive web frameworks like A-Frame, three.js and Babylon.js. It’s a development platform, but while game engine tools like Unity have features focused on heavy rendering, 8th Wall is more interested in “very fast, lightweight projects that can be built up to any scale,” the startup’s CEO Erik Murphy tells TechCrunch.

8th Wall’s initial sell was an augmented reality platform akin to ARKit and ARCore that allowed developers to build content that supported a wider breadth of smartphones. Today, 8th Wall’s team of 14 is focused on a technology called WebAR that allows mobile phones to call up web experiences inside the browser.

The main sell of WebAR is the same appeal of web apps; users don’t need to download anything and they can access the experience with just a link. This is great for branded marketing interactions, where expecting users to download an app is pretty laughable; moving this process to the web with a link or a QR code makes life much easier.

The startup’s cloud-based authoring and hosting platform is available now for its agency and
business users.

Source: Tech Crunch Mobiles | 8th Wall’s new Cloud Editor helps customers quickly build mobile AR experiences

Amazon surprise releases 'Jack Ryan' season two a day early

In a move that is surprisingly rare, Amazon Prime has decided to release the new season for one of its flagship shows a few hours early. Season two of Tom Clancy's Jack Ryan is available now, so fans don't have to wait until 3AM to binge. If you're a…
Source: Engadget | Amazon surprise releases 'Jack Ryan' season two a day early

Wirecutter's best deals: Dell's U3419W Ultrawide Monitor drops to $722

This post was done in partnership with Wirecutter. When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read Wirecutter's continuously updated list of deals here.
Source: Engadget | Wirecutter's best deals: Dell's U3419W Ultrawide Monitor drops to 2

Netflix's first scripted podcast is an offshoot of 'Daybreak'

Netflix's foray into podcasting will soon include its first scripted show. Variety has learned that Netflix is supplementing its apocalyptic zombie show Daybreak with a podcast, The Only Podcast Left, on November 7th. The six-episode program will t…
Source: Engadget | Netflix's first scripted podcast is an offshoot of 'Daybreak'

Interior Department grounds drone fleet over security concerns

The US Department of the Interior has halted the use of its 800 drones, which help monitor endangered species, inspect federally protected land and fight forest fires. According to The Wall Street Journal, Interior Secretary David Bernhardt called fo…
Source: Engadget | Interior Department grounds drone fleet over security concerns

Small satellite startup Kepler opens sign-ups for its IoT developer kits

Kepler Communications, the Toronto-based startup that’s focused on developing and deploying shoebox-sized satellites to provide telecommunications services, is opening up registration for those interested in getting their first developer kits. These developer kits, designed to help potential commercial customers take advantage of its Internet of Things (IoT) narrowband connectivity deploying next year, will then be made available to purchase for elect partners next year.

This kind of early access is designed to give a head start on testing and integration to companies interested in using the kind of connectivity Kepler intends on providing. Kepler‘s service is designed to provide global coverage using a single network for IoT operators, at low costs relative to the market, for applications including tracking shipping containers, railway networks, livestock and crops and much more. Kepler says that its IoT network, which will be made up of nanosatellites designed specifically for this purpose it plans to launch throughout next year and beyond, is aimed at industries where you don’t need high bandwidth, as you would for say HD consumer video streaming, but where coverage across large, often remote areas on a consistent basis is key.

IoT connectivity provided by constellations of orbital satellites is an increasing area of focus and investment, as large industries look to modernize their monitoring and tracking operations. Startup Swarm recently got permission from the FCC to launch its 150-small satellite constellation, for instance, to establish a service to address similar needs.

Kepler, founded in 2015, has raised more than $20 million in funding, and has launched two small satellites thus far, including one in January and one in November of 2018. The company announced a contract with ISK and GK Launch Services to deploy two more sometime in the middle of next year aboard a Soyuz rocket.


Source: Tech Crunch Startups | Small satellite startup Kepler opens sign-ups for its IoT developer kits

'PUBG Mobile' Payload Mode adds helicopters and airstrikes

PUBG on your phone is about to get decidedly more lethal. Tencent has introduced a promised Payload Mode to PUBG Mobile on Android and iOS that adds both aerial combat and the means to defend yourself. You can fly in attack helicopters to wreak hav…
Source: Engadget | 'PUBG Mobile' Payload Mode adds helicopters and airstrikes

Garmin's new nav system can emergency land small planes

Flying in a small plane is thrilling (and at least slightly terrifying) when things go as planned. It's another story when the pilot of the small plane is, for whatever reason, suddenly unable to fly or land it. Most passengers would have no idea wha…
Source: Engadget | Garmin's new nav system can emergency land small planes

ACLU sues to reveal the FBI's uses of facial recognition

The ACLU is unsurprisingly concerned about the FBI's use of facial recognition, and it wants to force the agency to divulge its practices. It just filed a lawsuit against the FBI, the Justice Department and the DEA ordering them to turn over records…
Source: Engadget | ACLU sues to reveal the FBI's uses of facial recognition