Source: Engadget | Twitter test makes it easier to see the latest tweets first
Source: Google News | Google Faces Internal Backlash Over Handling of Sexual Harassment
E-scooter company Lime is cautioning riders and contract workers about malfunctioning batteries and other issues with some of its scooters.
Lime uses Segway Ninebot scooters in many of its cities, but after an August report about battery issues in “several” units, faulty scooters are being pulled from the fleet. What Lime calls a manufacturing defect sometimes led to smoldering batteries, which would then catch fire. Lime called these “isolated instances.”
Back in August, Lime worked with Segway Ninebot to digitally monitor batteries for faulty units, which would then prompt a scooter deactivation. Lime says this affected scooters in Los Angeles, San Diego, and Lake Tahoe. Read more…
Source: Mashable | Lime pulls faulty e-scooters after reports of battery fires
This post is part of Hard Refresh, a soothing weekly column where we try to cleanse your brain of whatever terrible thing you just witnessed on Twitter.
Prepare for your heart to explode.
Between the pictures of your friends having fun without you and the barrage of creepily specific ads, who even wants to scroll through Instagram anymore? But among the Boomerangs and #foodporn, here’s the wholesome escape from reality: Sarper Duman’s piano videos.
The Istanbul-based musician and animal rescuer is the proud father of 19 (yes 19) cats. His videos of himself playing soothing piano compositions while his cats lounge on his keyboard will cure whatever stress you have. Read more…
Source: Engadget | Lime removes some Segway scooters from fleet due to battery fires
Twitter is digging one of its most important new features out of its settings and putting it within easy reach. Twitter is now testing with a small number of iOS users a homescreen button that lets you instantly switch from its algorithmic timeline that shows the best tweets first but out of order to the old reverse chronological feed that only shows people you follow — no tweets liked by friends or other randomness.
Twitter had previously buried this option in its settings. In mid-September, it fixed the setting so it would only show a raw reverse chronological feed of tweets by people you follow with nothing extra added, and promised a more easily accessible design for the feature in the future. Now we have our first look at it. A little Twitter sparkle icon in the top opens a menu where you can switch between Top Tweets and Latest Tweets, plus a link to your content settings. It would be even better if it was a one-tap toggle.
Twitter’s VP of Product Kayvon Beykpour tweeted that “We want to make it easier to toggle between seeing the latest tweets the top tweets. So we’re experimenting with making this a top-level switch rather than buried in the settings. Feedback welcome.. what do you think?”
Given the backlash back in 2016 when Twitter started shifting to an algorithmically sorted timeline based on what you engaged with, many users will probably think this is great. Whether you’re trying to follow a sports game, a political debate, breaking news, or are just glued to Twitter and want the ordering to make more sense, there are plenty of reasons you might want to switch to reverse chronological.
Still, Twitter’s apprehension to make the setting too accessible makes sense. Hardcore users might prefer reverse chronological, but for most people who only open Twitter a few times per day or week, that’d mean they’d likely miss the tweets from their closest friends that could be drown out by the noise of everyone else. Twitter’s user growth rate perked up after the shift to algorithmic.
We’ve asked whether the setting reverts to the Top Tweets default when you close the app. That might be frustrating to some expert users, but could prevent novice users from accidentally getting stuck in reverse chronological and not knowing how to switch back. The company tells TechCrunch that it’s trying out several different duration options for the setting based on user inactivity to see what works best. For example, one version will revert the setting to the Top Tweets default if they’re gone for a day. That method would make sure people who’ve been inactive long enough to forget changing their timeline setting will get the default back and not end up stuck in a chronological abyss.
If Twitter gets the reversion to default situation figured out, the new button could make the service much more flexible, thereby boosting usage. You could start algorithmic in the morning or after a weekend away to see what you missed, then quickly toggle to reverse chronological if something big happens or you’ll be on it non-stop all day to get the real-time pulse of the world.
Source: Tech Crunch Mobiles | Twitter tests homescreen button to easily switch to reverse chronological
Source: Google News | The top 10 storylines of the 2018 midterms
Source: Engadget | Lime will reportedly test car-sharing service in Seattle
Mavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million.
When the company raised its Series A back in 2015, it was focused on helping brands work with “micro-influencers” who were already using their products. Now it describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process.
Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant sample” of an Instagram account’s followers, and of the accounts that engage with their content, to determine if they’re bots.
Customers include P&G, Godiva and PepsiCo, and the company says recurring revenue has grown 400 percent year-over-year.
“Everything that we have done at Mavrck this year has been done with the intention to drive the influencer industry forward,” said co-founder and CEO Lyle Stevens in the funding announcement. “Every new capability that we’ve introduced, every partner that we’ve started working with, every influencer behavior that we’ve tracked was part of our mission to help marketers harness the power of content that people trust to drive tangible business value for their brands.”
The new funding comes from GrandBanks Capital and Kepha Partners. A spokesperson said this isn’t a Series B, but rather additional capital raised to support increased demand and channel partnerships.
Source: Tech Crunch Startups | Influencer marketing startup Mavrck raises another .8M