Initiative Q doesn't exist. But its marketing is genius.

Viral marketing campaigns on the internet are nothing new, but Initiative Q is something else. 

The project that calls itself “tomorrow’s payment network” has people buzzing, signing up, and sharing invites. For their troubles, users who successfully invite more users are promised a “future currency” called Q, with potential value that supposedly goes into tens of thousands of dollars. The project claims the value of all Qs might reach “several trillion dollars.” No wonder everyone’s jumping on board — on Oct. 30, the project boasted 2 million users. 

And yet, there’s no product here, nor is any being developed. At least, not yet.  Read more…

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Source: Mashable | Initiative Q doesn't exist. But its marketing is genius.