Snapchat taps power users to explain the app to advertisers

In a bid to increase advertiser spend, Snapchat is partnering businesses with its platform's best content makers. The pilot program, titled 'Snapchat Storytellers,' will link companies with five popular creators, including Mplatco, Cyrene Q and Shond…
Source: Engadget | Snapchat taps power users to explain the app to advertisers