Apple hires former Samsung VP in attempt to jumpstart business in Korea

Can Apple stay afloat in Samsung’s home country? It’s certainly trying. 

The tech company has hired a new general manager for its Korean division who knows the ins and outs of the market — and the competition. 

The new hire is Brandon Yoon, formerly a Samsung corporate vice president, as Apple Korea’s new general manager, reports Bloomberg. At Samsung, Yoon was responsible for overseeing digital strategy, e-commerce, marketing, social media, and new business incubation, according to his LinkedIn profile. He left Samsung in March. 

As a general manager, Yoon will take on a broad administrative role, including setting and re-evaluating long-term company goals, overseeing business strategies, and managing senior staff, according to job descriptions from Monster and the Harvard Business Review.  Read more…

More about Apple, Iphone, Samsung, South Korea, and Tech
Source: Mashable | Apple hires former Samsung VP in attempt to jumpstart business in Korea