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Meet the woman washing the grime off Uber

October 6, 2017

Uber has a new CEO, but right now, it’s the Boz show. 

Bozoma Saint John, Uber’s new chief brand officer, is on the speaker circuit as the new face of new Uber. In the past month, she’s appeared at TechCrunch Disrupt in San Francisco, Advertising Week in New York, Forbes Under 30 in Boston, and espnW in Newport Beach. Attendees of her sessions walk out and say, “I love her,” which is a reaction not usually associated with Uber.

Welcome to the new Uber: warm and fuzzy, and people-oriented.

“We focus so much on our brands’ stories. It’s easy for people to lose sight of telling our own stories. We are as much the storyteller as we are the audience,” Saint John wrote in an email to MashableRead more…

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Source: Mashable | Meet the woman washing the grime off Uber

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