“If it’s not gay, it’s not gay.”
The colloquially negative use of the word “gay” is getting a roasting in the first national ad campaign.
“We chose to address something small that contributes to much larger issues — homophobia, biphobia and transphobia,” the group posted on Facebook on Monday.
A collaboration between not-for-profit organisation Rainbow Youth, MediaWorks Foundation, Y&R NZ and Eight, the ad has over 90,000 views on Facebook at the time of writing. It focuses on the re-education of a man who ignorantly substitutes the word “gay” as an expletive. Read more…