Coronavirus, other viral & infectious diseases could spread rapidly during summer, monsoon season, says NIHCoronavirus, other viral & infectious diseases could spread rapidly during summer, monsoon season, says NIHRead MoreGEO TV – Pakistan
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Smart grill maker Traeger has bought wireless meat thermometer company Meater, which it says marks the next step in creating the “ultimate connected grilling experience.” Traeger allows users to monitor and control connected grills through a smartphone or Apple Watch. Bringing Meater on board will help people to get an accurate temperature reading for their food from just about anywhere, Traeger said.
Meater makes several Bluetooth and WiFi-enabled thermometers, while Traeger currently only sells wired thermometers. Traeger said the acquisition will enable it to “accelerate entry into the adjacent accessories market with a highly complementary technology-enabled product.” It’s unclear whether Traeger plans to bundle Meater products with its grills or sell them separately — Meater will continue to run as a standalone company. Still, it wouldn’t be surprising to see Traeger integrate Meater readings into its own apps for a more seamless outdoor cooking experience.
Smart grill maker Traeger has bought wireless meat thermometer company Meater, which it says marks the next step in creating the “ultimate connected grilling experience.” Traeger allows users to monitor and control connected grills through a smartphone or Apple Watch. Bringing Meater on board will help people to get an accurate temperature reading for their food from just about anywhere, Traeger said.Meater makes several Bluetooth and WiFi-enabled thermometers, while Traeger currently only sells wired thermometers. Traeger said the acquisition will enable it to “accelerate entry into the adjacent accessories market with a highly complementary technology-enabled product.” It’s unclear whether Traeger plans to bundle Meater products with its grills or sell them separately — Meater will continue to run as a standalone company. Still, it wouldn’t be surprising to see Traeger integrate Meater readings into its own apps for a more seamless outdoor cooking experience.Read MoreConsumer Discretionary, Investment & Company Information, Technology & Electronics, Handheld & Connected Devices, site|engadget, provider_name|Engadget, region|US, language|en-US, author_name|Kris Holthttps://www.engadget.com/
There’s a lot wrapped up in a name: feelings, emotions, connotation, unconscious bias, personal history. It’s an identity — it gives something meaning and importance.
In leading marketing and brand at High Alpha, I think about naming quite a bit. As a venture studio, we co-found and launch five to 10 new software startups every year. It is my team’s responsibility to create and build out the brands for all the new companies we start, including everything from naming and domain acquisition to brand identity and websites. Over the past five years, we’ve named more than 30 software startups at High Alpha.
Over the past five years, we’ve named more than 30 software startups.
As a soon-to-be first-time parent, the idea of naming has taken on a whole new meaning and importance in my life. Even though I help name new companies for a living, I now fully understand the paralysis that often comes when faced with the task of deciding the name for someone or something that’s especially important to you.
Because of this, I’ve always tried to take an objective, pragmatic approach to naming a company with our CEOs and other startups. Naming is an incredibly difficult and nuanced process. It’s fraught with subjectiveness and personal preference. And to top it all off, most founders have zero (or very little) experience in naming.
The truth is that business names fall on a bell curve — you have a small number of outliers that actively contribute to your success and a small number of outliers that actively impair your ability to succeed. The vast majority, though, fall somewhere in the middle in their impact on your business.
So, how should a founder go about effectively naming their baby startup and not picking a name that will hurt them? I’m sharing my own criteria and lessons for how to go about naming your startup, how to evaluate a company name and what makes for a good company name.
Is the name ownable?
As a founder, one of the first criteria to look at is ownability and URL availability. Nowadays, you’ll be hard-pressed to find a name where the .com is still available. I oftentimes will look at .io, .co, get_______.com, or _____hq.com as my top alternatives to a .com, but I always still prefer if the .com is potentially attainable in the future. It may be parked by a domain investor or someone asking a ridiculous price, but that’s always better than an established business using your .com. If not, you will always be fighting a search battle with some other brand that owns your .com.
This goes much further than just the availability of the coveted .com domain, though. You should evaluate the competitiveness and search congestion around your branded keywords. A company named “Apple” or “Lumber” is going to have a really hard time competing for search placements, even if they don’t sell computers or building supplies. An established name and word is also going to come with existing connotations and previous experiences in your audience’s mind. You want a name free from as much baggage as possible so you can easily build your own connotations and memories.
How should a founder go about effectively naming their baby startup and avoid picking a name that will hurt them?Read MoreColumn, Startups, TC, brand management, domain name, EC Column, intellectual property law, Marketing, product management, TrademarkStartups – TechCrunch
Sony’s next State of Play showcase will focus on Deathloop, the upcoming PlayStation 5 console exclusive from Arkane Studios. The stream will feature a nine-minute look at the first-person time-loop adventure, with the stealth and combat features getting some time to shine.
Following a couple of delays, Deathloop should arrive on PS5 and PC on September 14th. Microsoft and Bethesda will be in an unusual situation where they’re releasing a game you can’t play on Xbox for an entire year.
Also on the docket for the 30-minute State of Play are updates on other third-party games, as well as some indie titles. What you won’t see during the showcase is anything about Horizon Forbidden West, the God of War sequel or the next PlayStation VR hardware. Even though Sony recently showed off 19 minutes of Horizon Forbidden West gameplay, it’s smart of the company to set expectations about what won’t be featured to mitigate disappointment. That said, Sony urged fans to “stay tuned throughout the summer” as updates are on the way soon.
Sony skipped E3 once again this year, but PlayStation was announced as a partner for Summer Game Fest, which suggested a State of Play was imminent. You’ll be able to watch the stream on Thursday, July 8th, at 5PM ET on Twitch or YouTube.
Just when you think Sony doesn’t have any more weird and fanciful designs left in it, the company surprises you. Building on devices like the SRS-WS1, it announced the SRS-NB10 on Tuesday. It’s a neckband speaker the company says it designed with remote workers in mind. Set to cost $150 when it goes on sale later this year, the NB10 promises up to 20 hours of audio playback “optimized for your ears alone” with drivers that are angled upward.
Sony
As long as you’re listening to something at a relatively low volume, Sony says you “don’t need to worry about distracting colleagues, roommates or family.” But let’s be real here, you’re wearing a speaker on your shoulders. That’s the kind of energy that’s matched only by the co-worker who insists on bringing their mechanical keyboard to work.
The SRS-NB10 isn’t only a speaker, however. You can also use it for voice and video calls. Thanks to two beamforming microphones and its built-in voice processing technology, Sony claims the NB10 will make it easy for people on the other end of a call to hear you. What’s more, the “open-ear” design makes it so that you can hear what’s going on around you.
Sony
The NB10 can connect to two Bluetooth-capable devices simultaneously, allowing you to switch between them as needed. Should you have the courage to wear the NB10 to say the gym, they’re also IPX4-certified water-resistant. And thanks to USB-C charging, you can get an additional hour of playback after 10 minutes at the outlet.
The SRS-NB10 will be available in two colors — charcoal grey and white — when it goes on sale in September.