Eminem might have just given us the best album rollout of 2017

Some artists, like Beyoncé, just drop albums unexpectedly on us. Most artists though, have your typical rollout, with singles and press releases and well-timed television appearances. 

Not Eminem. 

Fans are speculating that the Detroit rapper has totally upended what it means to release a new album in this day and age with one of the most elaborate marketing schemes we’ve seen in a long time—and it all starts with one Instagram post and a not-so-inconspicuous billboard. 

Here’s the deal: Eminem’s manager, Paul Rosenberg, posted a picture on Instagram celebrating Yelawolf’s album. That’s besides the point though; astute fans noticed the billboard on building in the distance had a backwards ‘E,’—a sure mark of Eminem.  Read more…

More about New Music, Marketing Gimmick, Eminem, Culture, and Celebrities
Source: Mashable | Eminem might have just given us the best album rollout of 2017