Retail is dead, long live the retail experience

Aside from announcing the insanely expensive iPhone X last month, one piece of Apple news went somewhat unnoticed: the renaming of Apple stores to Apple “Town Squares.” 

It’s easy to cringe at the proposed avenues and shaded groves imagined by Apple execs, but the vision is nothing short of genius. 

Why? Because it’s not e-commerce that will replace retail, but experience.  

Retail as we know it is dead. Shopping is no longer a battle of price and convenience, it’s a race to create something customers can touch and feel. Industry insiders call it experiential retail — creating destinations for customers that go way beyond the act of purchase and immerse customers in a 360-degree brand lifestyle.   Read more…

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Source: Mashable | Retail is dead, long live the retail experience