WhatsApp ‘Status’ feature will soon include ads

It was bound to happen, eventually. WhatsApp is going to start showing you ads.

Advertisements are coming to the messaging app’s Status feature, according to WhatsApp Vice President Chris Daniels. “We are going to be putting ads in ‘Status’,” said Daniels. “That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp.” 

WhatsApp Status was rolled out on the app in February of last year. Status allows WhatsApp users to add encrypted text, photos, and video to their profile. Statuses delete after 24 hours. It’s a bit like a Snapchat Stories type feature in-line with the company’s similarly cloned Facebook and Instagram Stories. Read more…

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Source: Mashable | WhatsApp ‘Status’ feature will soon include ads