It seems like the beginning of the end for MoviePass, the company whose groundbreaking attempt to singlehandedly reinvogorate the movie exhibition business has all but gone down in flames.
On Tuesday, MoviePass announced it would be increasing its monthly unlimited price to $14.95/month and also limiting access to many popular movies for their first two weeks in theaters. This move might save the company, but it’s shortsighted. Independent film stands to gain a lot from MoviePass subscribers, but without major first-run blockbusters to bring them in, subscribers might drop the plan all together – and miss out on some truly amazing films. Read more…
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Source: Mashable | MoviePass' rescue plan might do more harm than good
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