Facebook's traffic is down 50 million hours per day as Zuckerberg demands less 'viral videos'

One of Facebook’s core statistics doesn’t look so good. Time spent on the network — a number that drives the tech giant’s revenue — is down by an estimated 50 million hours per day.

Facebook now reaches 2.13 billion people per month and has 1.4 billion daily active users. If we were to revisit that 50 million hours number on a per user basis, it would be a drop of 0.035 hours aka 2.1 minutes per user per day. 

For CEO and cofounder Mark Zuckerberg, that’s a necessary drop for his company’s future success. Zuckerberg announced the news Wednesday as part of Facebook’s quarterly earnings, reflecting on its 2017 revenue and spending and the future of the company.  Read more…

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Source: Mashable | Facebook's traffic is down 50 million hours per day as Zuckerberg demands less 'viral videos'