Australia launches inquiry into how Google and Facebook affect local media

Australia’s worried Facebook and Google could eat up ad dollars and hurt local media.

That’s why the country’s government formally ordered the Australian Consumer and Competition Commission (ACCC) to look into digital content platforms and their impact on media and advertising, with Facebook and Google at the top of the pile.

With print advertising expenditure in decline in the country, the government wants to get a better handle on the impact of digital content aggregation platforms, social media platforms, and search engines on the advertising market. Read more…

More about Facebook, Google, Advertising, Australia, and Advertising Revenue
Source: Mashable | Australia launches inquiry into how Google and Facebook affect local media