<span>Monthly Archives</span><h1>February 2020</h1>
    Startups

    Notivize makes it easier for non-technical teams to optimize app notifications

    February 28, 2020

    A new startup called Notivize aims to give product teams direct access to one of their most important tools for increasing user engagement — notifications.

    The company has been testing the product with select customers since last year and says it has already sent hundreds of thousands of notifications. And this week, it announced that it has raised $500,000 in seed funding led by Heroic Ventures .

    Notivize co-founder Matt Bornski has worked at a number of startups, including AppLovin and Wink, and he said he has “so many stories I can tell you about the time it takes to change a notification that’s deeply embedded in your stack.”

    To be clear, Bornski isn’t talking about a simple marketing message that’s part of a scheduled campaign. Instead, he said that the “most valuable” notifications (e.g. the ones that users actually respond to) are usually driven by activity in an app.

    For example, it might sound obvious to send an SMS message to a customer once the product they’ve purchased has shipped, but Bornski said that actually creating a notification like that would normally require an engineer to write new code.

    “There’s the traditional way that these things are built: The product team specs out that we need to send this email when this happens, or send this SMS or notification when this happens, then the engineering team will go in and find the part of the code where they detect that such a thing has happened,” he said. “What we really want to do is give [the product team] the toolkit, and I think we have.”

    Notivize rule

    So with Notivize, non-coding members of the product and marketing team can write “if-then” rules that will trigger a notification. And this, Bornski said, also makes it easier to “A/B test and optimize your copy and your send times and your channels” to ensure that your notifications are as effective as possible.

    He added that companies usually don’t build this for themselves, because when they’re first building an app, it’s “not a rational thing to invest your time and effort in when you’re just testing the market or you’re struggling for product market fit.” Later on, however, it can be challenging to “go in and rip out all the old stuff” — so instead, you can just take advantage of what Notivize has already built.

    Bornski also emphasized that the company isn’t trying to replace services that provide the “plumbing” for notifications. Indeed, Notivize actually integrates with SendGrid and Twilio to send the notifications.

    “The actual sending is not the core value [of what we do],” he said. “We’re improving the quality of what you’re paying for, of what you send.”

    Notivize allows customers to send up to 100 messages per month for free. After that, pricing starts at $14.99 per month.

    “The steady march of low-code and no-code solutions into the product management and marketing stack continues to unlock market velocity and product innovation,” said Heroic Ventures founder Michael Fertik in a statement. “Having been an early investor in several developer platforms, it is clear that Notivize has cracked the code on how to empower non-technical teams to manage critical yet complex product workflows.”


    Source: Tech Crunch Startups | Notivize makes it easier for non-technical teams to optimize app notifications

    Startups

    Pioneer founder Daniel Gross on bringing remote teams together

    February 28, 2020

    There are plenty of accelerators aiming to sway young startups to join their ranks rather than apply to Y Combinator, but Pioneer‘s sell is a bit different.

    First off, they are fully remote; founders selected to participate in the program chat with advisors via video chat. Second, Pioneer is largely looking at companies that aren’t companies yet, framing themselves as more of a “startup generator” than an accelerator that aims to help entrepreneurs outside Silicon Valley zero in on exactly what kind of startup they want to build.

    Earlier this month, I wrote about the accelerator, which is helmed by former YC partner Daniel Gross .

    My interview with Gross had some interesting longer bouts I didn’t have space to include, so I’m including the salient bits here. This interview has been edited for length and clarity.


    TechCrunch: Remote work seems to have its challenges; how have you overcome some of the humps of being a remote accelerator?

    Daniel Gross: My overall view is that remote can replace the majority of real-world interaction. But there’s less inertia, if that makes sense, and so I think you can build real rapport and real relationships through a group video chat on the internet, but it will require much more thinking and effort around it than if you were just meeting up in the real world.


    Source: Tech Crunch Startups | Pioneer founder Daniel Gross on bringing remote teams together

    Tech News

    FCC proposes $208M in fines for wireless carriers that sold your location for years

    February 28, 2020

    The FCC has officially and finally determined that the major wireless carriers in the U.S. broke the law by secretly selling subscribers’ location data for years with almost no constraints or disclosure. But its Commissioners decry the $208 million penalty proposed to be paid by these enormously rich corporations, calling it “not properly proportioned to the consumer harms suffered.”

    Under the proposed fines, T-Mobile would pay $91M; AT&T, $57M; Verizon, $48M; and Sprint, $12M. (Disclosure: TechCrunch is owned by Verizon Media. This does not affect our coverage in the slightest.)

    The case has stretched on for more than a year and a half after initial reports that private companies were accessing and selling real-time subscriber location data to anyone willing to pay. Such a blatant abuse of consumers’ privacy caused an immediate outcry, and carriers responded with apparent chagrin — but often failed to terminate or even evaluate these programs in a timely fashion. It turns out they were run with almost no oversight at all, with responsibility delegated to the third party companies to ensure compliance.

    Meanwhile the FCC was called on to investigate the nature of these offenses, and spent more than a year doing so in near-total silence, with even its own Commissioners calling out the agency’s lack of communication on such a serious issue.

    Finally, in January, FCC Chairman Ajit Pai — who, it really must be noted here, formerly worked for one of the main companies implicated, Securus — announced that the investigation had found the carriers had indeed violated federal law and would soon be punished.

    Today brings the official documentation of the fines, as well as commentary from the Commission. In the documents, the carriers are described as not only doing something bad, but doing it poorly — and especially in T-Mobile’s case, continuing to do it well after they said they’d stop:

    We find that T-Mobile apparently disclosed its customers’ location information, without their consent, to third parties who were not authorized to receive it. In addition, even after highly publicized incidents put the Company on notice that its safeguards for protecting customer location information were inadequate, T-Mobile apparently continued to sell access to its customers’ location information for the better part of a year without putting in place reasonable safeguards—leaving its customers’ data at unreasonable risk of unauthorized disclosure

    The general feeling seems to be that while it’s commendable to recognize this violation and propose what could be considered  substantial fines, the whole thing is, as Commissioner Rosenworcel put it, “a day late and a dollar short.”

    The scale of the fines, they say, has little to do with the scale of the offenses — and that’s because the investigation did not adequately investigate or attempt to investigate the scale of those offenses. As Commissioner Starks writes in a lengthy statement:

    After all these months of investigation, the Commission still has no idea how many consumers’ data was mishandled by each of the carriers.

    We had the power—and, given the length of this investigation, the time—to compel disclosures that would help us understand the true scope of the harm done to consumers. Instead, the Notices calculate the forfeiture based on the number of contracts between the carriers and location aggregators, as well as the number of contracts between those aggregators and third-party location-based service providers. That is a poor and unnecessary proxy for the privacy harm caused by each carrier, each of which has tens of millions of customers that likely had their personal data abused.

    Essentially, the FCC didn’t even look at the number or nature of actual harm — it just asked the carriers to provide the number of contracts entered into. As Starks points out, one such contract can and did sometimes represent thousands of individual privacy invasions.

    We know there are many—perhaps millions—of additional victims, each with their own harms. Unfortunately, based on the investigation the FCC conducted, we don’t even know how many there were, and the penalties we propose today do not reflect that impact.

    And why not go after the individual companies? Securus, Starks says, “behaved outrageously.” But they’re not being fined at all. Even if the FCC lacked the authority to do so, it could have handed off the case to Justice or local authorities that could determine whether these companies violated other laws.

    As Rosenworcel notes in her own statement, the fines are also extraordinarily generous even beyond this minimal method of calculating harm:

    The agency proposes a $40,000 fine for the violation of our rules—but only on the first day. For every day after that, it reduces to $2,500 per violation. The FCC heavily discounts the fines the carriers potentially owe under the law and disregards the scope of the problem. On top of that, the agency gives each carrier a thirty-day pass from this calculation. This thirty day “get-out-of-jail-free” card is plucked from thin air.

    Given that this investigation took place over such a long period, it’s strange that it did not seek to hear from the public or subpoena further details from the companies facilitating the violations. Meanwhile the carriers sought to declare a huge proportion of their responses to the FCC’s questions confidential, including publicly available information, and the agency didn’t question these assertions until Starks and Rosenworcel intervened.

    $200M sounds like a lot, but divided among several billion-dollar communications organizations it’s peanuts, especially when you consider that these location-selling agreements may have netted far more than that in the years they were active. Only the carriers know exactly how many times their subscribers’ privacy was violated, and how much money they made from that abuse. And because the investigation has ended without the authority over these matters asking about it, we likely never will know.

    The proposed fines, called a Notice of Apparent Liability, are only a tentative finding, and the carriers have 30 days to respond or ask for an extension — the latter of which is the more likely. Once they respond (perhaps challenging the amount or something else) the FCC can take as long as it wants to come up with a final fine amount. And once that is issued, there is no requirement that the fine actually be collected — and the FCC has in fact declined to collect before once the heat died down, though not with a penalty of this scale.

    “While I am glad the FCC is finally proposing fines for this egregious behavior, it represents little more than the cost of doing business for these carriers,” Congressman Frank Pallone (D-NJ) said in a statement. “Further, the Commission is still a long way from collecting these fines and holding the companies fully accountable.”

    The only thing that led to this case being investigated at all was public attention, and apparently public attention is necessary to ensure the federal government follows through on its duties.

    (This article has been substantially updated with new information, plus comments from Commissioner Starks and Rep. Pallone.)

    Source: Tech Crunch Mobiles | FCC proposes 8M in fines for wireless carriers that sold your location for years