Nearly every aspect of the current ICO market is pay-for-play or otherwise tainted. I do not paint the industry with such a broad brush lightly but this sort of chicanery hasn’t existed since the heyday of print media when journalists – myself included – took long, convoluted trips to distant headquarters where they enjoyed, as I wrote back in 2007, “suckling on the sweet teat of junket whoredom.”

As I said in this post on payola that briefly made waves a few months ago, payola is stupid and everybody should be able to see through it. But many can’t and that’s a big problem.

The ICO market is hot right now and there is money flowing from hand to hand in a torrent. One litigious company I spoke to took $10,000 to write a white paper and then returned a two page squib, refusing ultimately to refund a founder’s money. Another company, below, is sponsoring an all-inclusive trip to Seoul for a press conference. Other companies take $400,000 or more to manage your ICO, offering PR and services look to have been cobbled together in a rush yet promise millions in returns.

Any time there is a gold rush there are carpet baggers. Any time there is a bubble there are those who would take advantage of it. And anywhere there is a new, unregulated way to make – or raise – millions of dollars you’d better believe there is someone skimming.

Arguably not everyone knows the rules. They are, quite simply: don’t take free stuff in exchange for positive coverage and don’t take trips. Most tech journalists have a closet full of junk that needs to go back to manufacturers but they should never expect cash from a manufacturer to smooth things along. Junkets are dangerous primarily because they cloud a journalist’s judgment. You can imagine Syria sponsoring a fancy junket into its war zone to understand the extreme chilling effect and bias this would introduce.

Further, the other services – legal, PR, social media – that are cropping up in the market are taking a huge cut and often stand unchallenged. ICOs are hard work and very confusing. Instructions, to say the least, are unclear and anyone who has done one successfully – including this team that simulated and exit scam to send people to their ICO consultancy – is considered a global expert. It’s as if someone discovered a working Bloomberg terminal an abandoned building and then began telling everyone they could make them millions. It’s not that easy.

Ultimately these barnacles will be shaken off. TechCrunch was born out of the confusion of the second startup boom and, in turn, this created the modern VC industry, the modern pitch-off, and the accelerator. The good guys, so to speak, outnumbered the pay-for-play “incubators” and the rapacious investors and created what you see today: a tame but useful system for unlocking wealth. Now that that system has been supplanted – and make no mistake: VC is over – the new organism has its own parasites and none of them are particularly new.

This does not mean the current system is perfect. Angel funding is almost impossible to find outside of major cities. Team and a dream has been replaced by team and multi-million dollar revenue. VC has become a spectator sport and its practitioners are – or feel like – rock stars. There is plenty of nastiness in that business.

But crypto is a different beast entirely.

“Everyone I talk to in this space is corrupt,” railed one founder to me last week. He didn’t know where to turn so he did it all himself. It worked, but not without much trial and error.

Another founder is handing out legal documents his legal team produced for him because he was sick they cost so much. Given that the average equity investment in a startup requires one document and a handshake, to spend upwards of $100,000 for documentation galls. Add in an opaque, hype-filled market and a secretive investment class and you get an explosive mixture.

This will not lost. The barnacles will fall off. But until then it’s sad that such a promising technology will be tainted by the behavior of a few growth marketers who are using the techniques they learned selling penis pills to sell securities. Don’t expect financial authorities to cut these cheaters down, either. That can only be done by the market, a market that knows when enough is enough and that it shouldn’t cost dumb money to raise smart money.

You can’t pay for coverage. You shouldn’t charge to pitch. You shouldn’t make profit on wild inequity. But people will do these things and more and things will not change until the entire industry – from the founders to the service companies to the investors to the media – agrees to scrape them off.

Photo by Thomas Kelley on Unsplash

Source: Tech Crunch Startups | ICO services: Lots of barnacles but no whales

Poq, the London-based startup that offers a SaaS to make it easier for retailers to launch and maintain a consumer-facing shopping app, has raised £9.5 million in Series B funding. Leading the round is Smedvig Capital, with participation from previous backers Beringea, and Revolt Ventures. It brings the total amount raised by Poq to £16.5 million since the company was founded in 2011.

A fairly early entrant into the so-called ‘apps-as-a-service’ space, Poq’s pitch is that it enables retailers — with a particular focus on ‘pureplay’ or multichannel brands — to create their own e-commerce app at a fraction of the price of using a traditional app development agency or doing it all in-house. The company counts the likes of House of Fraser, Missguided, Prettylittlething, Holland & Barrett, Hotel Chocolat, Fragrance Direct, and Made.com as clients.

“Our platform is the result of years of focus on retail apps and is proven to increase conversion rates and revenue,” Øyvind Henriksen, CEO and co-founder at Poq, tells TechCrunch. “New code is rolled out every week and major releases delivered every quarter”.

This, he says, is often in contrast to the way retailers engage with a traditional app agency, which typically sees a lot of work and investment go into a version one, only for the app to be left unloved as each update can be costly and has unnecessary friction.

The other option is to not bother with an app and just have a mobile website, but Poq claims these don’t perform well in retail and that apps are proven to provide a better shopping experience, which leads to much better engagement, retention and conversion.

“While everyone would love to have an app, the reality is that apps are typically hard to build and maintain. By using Poq’s SaaS approach, retailers get the product faster to market, keep it up to date easier, [and] have the ability to plug into an ecosystem of pre-built integrations to technology providers,” says Henriksen.

The Poq CEO describes Poq’s typical customer as a large pureplay or multichannel retailer. “Our first major customer was House of Fraser,” he says, “and that’s when we proved ourselves as an enterprise-ready software provider. From then we’ve seen multichannel customers such as Holland and Barrett and House of Fraser use apps as a new digital channel, the apps also power their loyalty programs in the stores”.

Meanwhile, Poq says the new funding will help the company drive growth in the U.K. and Europe, as well as in the U.S., where it plans to open offices. I’m told the U.S. currently makes up 20 percent of Poq’s revenue.

Source: Tech Crunch Startups | Poq closes £9.5M Series B for its ‘apps-as-a-service’ for retailers

Zinc, the London-based company builder tackling various societal problems, has picked up £3 million in seed investment as it readies its second cohort and mission. Backing the round is LocalGlobe, Niklas Zennström’s Atomico, U.K. university LSE, and a number of angel investors.

Launched late last year, Zinc helps build startups almost from scratch. Somewhat similar to Entrepreneur First, it focuses on recruiting potential founders — in this instance, experts in social science, technology, design and business — who through the 9-month programme form new companies.

Each Zinc cohort is tasked with tackling a specific mission around a broader theme. The debut programme, which was used to prove the model and is currently drawing to a close, set out to create startups that can tackle the problem of women’s mental and emotional health. This saw 55 prospective founders and entrepreneurs participate, resulting in 17 new companies being formed.

They span tech-enabled businesses working on problems as diverse as perinatal mental health, loneliness amongst the elderly, young women discovering sexual pleasure, stress-related physical conditions like IBS, women walking safely in cities, new talking therapies, and more. One criteria of Zinc-founded companies is that the resulting solution needs to be applicable globally, and that the problem being tackled affects a large enough number of people in the developed world ie ~100 million or more.

“We try to solve huge societal issues by mobilising talent, ideas and capital, and by taking a mission-led approach,” Ella Goldner, co-founder and GM of Zinc, tells TechCrunch. “Our programme does so by finding the best talent, surrounding them with smarts experts to help them build new tech-enabled scalable businesses, and help them develop products and services that tackle the issues in the context of the mission”.

Zinc’s second mission, which the company builder is currently recruiting for, will see it focus on the 150 million people living in places that have been hit hard by automation and globalisation over the last 20 or 30 years, as traditional industries in those areas have declined (e.g. coal, manufacturing, textiles, shipbuilding, ports and tourism).

“The founders on the programme are a diverse group of entrepreneurial creative individuals who are driven by the mission, and are keen to set up a new business. They have background in tech, the mission’s focus area, or in ops and marketing. The average age is 34 and they are truly diverse in terms of nationalities… We believe in people’s ability to take control over those issues and solve them, rather than relying on public sector to do that,” explains Goldner.

Suzanne Ashman Blair, partner at LocalGlobe, echoes that sentiment and says that Zinc has got off to a great start with its first mission. “To have an impact on society’s deepest challenges, we need to bring together entrepreneurial talent and capital. Zinc has demonstrated that its approach to addressing social problems through technology is a powerful combination”.

LSE’s investment in Zinc also sees it effectively become a founder of the burgeoning company builder. The London university is leading a new consortium of U.K. universities (Oxford, Manchester, Sussex and Sheffield) who will work with the Zinc programme to “turn research insight into new businesses that have commercial and social impact”.

To that end, in addition to Goldner, Zinc lists it founders as Paul Kirby (a former Head of the No 10 Policy Unit and previously a senior partner at KPMG), Saul Klein (co-founder of LocalGlobe and a serial tech entrepreneur), and Professor Julia Black (Pro-Director for Research at the London School of Economics and Political Science and a Board Member of U.K. Research & Innovation).

Meanwhile, Zinc says the new £3 million funding will enable it to plan future missions and replicate the success of its launch programme.

Source: Tech Crunch Startups | Zinc, the company builder tackling societal problems, picks up £3M backing from LocalGlobe, Atomico, and LSE