ESRB says video game loot boxes don't qualify as 'gambling,' despite similarities

Loot boxes seem to be grabbing hold as the big new monetization trend in video games and people are pushing back, claiming they’re just a thinly veiled gambling system used to exploit players. 

The Entertainment Software Rating Board (ESRB), the organization that gives games their age and content ratings in North America, disagrees.

Loot boxes have been a part of games for a long time, and they usually go like this: Players randomly receive a loot box or earn a loot box through playing a multiplayer game, then either open it for free or pay a small amount of money for a key to unlock it. Some games also allow players to buy loot boxes with real money. Read more…

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Source: Mashable | ESRB says video game loot boxes don't qualify as 'gambling,' despite similarities