Browsing Tag: Mobile Smart Phones

    Tech News

    Instagram is now testing a web version of Direct messages

    February 12, 2019

    Insta-chat addicts, rejoice. You could soon be trading memes and emojis from your computer. Instagram is internally testing a web version of Instagram Direct messaging that lets people chat without the app. If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone or that access Instagram via a mobile web browser will be able to privately message other Instagrammers.

    Instagram web DMs was one of the features I called for in a product wish list I published in December alongside a See More Like This button for the feed and an upload quality indicator so your Stories don’t look crappy if you’re on a slow connection.

    A web version could make Instagram Direct a more full-fledged SMS alternative rather than just a tacked-on feature for discussing the photo and video app’s content. Messages are a massive driver of engagement that frequently draws people back to an app, and knowing friends can receive them anywhere could get users sending more. While Facebook doesn’t monetize Instagram Direct itself, it could get users browsing through more ads while they wait for replies.

    Given Facebook’s own chat feature started on the web before going mobile and getting its own Messenger app, and WhatsApp launched a web portal in 2015 followed by desktop clients in 2016, it’s sensible for Instagram Direct to embrace the web too. It could also pave the way for Facebook’s upcoming unification of the backend infrastructure for Messenger, WhatsApp and Instagram Direct that should expand encryption and allow cross-app chat, as reported by The New York Times’ Mike Isaac.

    Mobile reverse-engineering specialist and frequent TechCrunch tipster Jane Manchun Wong alerted us to Instagram’s test. It’s not available to users yet, as it’s still being internally “dogfooded” — used heavily by employees to identify bugs or necessary product changes. But she was able to dig past security and access the feature from both a desktop computer and mobile web browser.

    In the current design, Direct on the web is available from a Direct arrow icon in the top right of the screen. The feature looks like it will use an Instagram.com/direct/…. URL structure. If the feature becomes popular, perhaps Facebook will break it out with its own Direct destination website similar to https://www.messenger.com, which launched in 2015. Instagram began testing a standalone Direct app last year, but it’s yet to be officially launched and doesn’t seem exceedingly popular.

    Instagram’s web experience has long lagged behind its native apps. You still can’t post Stories from the desktop like you can with Facebook Stories. It only added notifications on the web in 2016 and Explore, plus some other features, in 2017.

    Instagram did not respond to requests for comment before press time. The company rarely provides a statement on internal features in development until they’re being externally tested on the public, at which point it typically tells us “We’re always testing ways to improve the Instagram experience.” [Update: Instagram confirms to TechCrunch it’s not publicly testing this, which is its go-to line when a product surfaces that’s still in internal development. Meanwhile, Wong notes that Instagram has now cut off her access to the web Direct feature.]

    After cloning Snapchat Stories to create Instagram Stories, the Facebook-owned app decimated Snap’s growth rate. That left Snapchat to focus on premium video and messaging. Last year Instagram built IGTV to compete with Snapchat Discover. And now with it testing a web version of Direct, it seems poised to challenge Snap for chat too.

    Source: Tech Crunch Mobiles | Instagram is now testing a web version of Direct messages

    Tech News

    Facebook and Google still offer the best value for mobile advertisers (Singular report)

    February 12, 2019

    Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular.

    To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering the best return on investment. It also kept an eye out for ad fraud, apparently deleting a record 15 companies from the rankings because of “excessive” fraud.

    So yes, Facebook followed by Google topped the list. As the report puts it, “Savvy marketers know they need more than just two media partners, but Google and Facebook are in virtually every mobile marketer’s game plan for good reason: they deliver.”

    At the same time, Singular noted that Snap improved its rankings on virtually all the lists, and is now the No. 3 network for non-gaming ads on both iOS and Android. And Twitter did respectably as well, ranking second on iOS for retention.

    Comparing the two big mobile platforms, it seems that Android is more volatile — one-third of the networks on the Android ROI list are appearing for the first time, and 80 percent of the remaining 10 networks changed position on the list. On iOS, on the other hand, 73 percent of the networks changed positions, but there were only two new ones on the list.

    You can download the full index here.

    Source: Tech Crunch Mobiles | Facebook and Google still offer the best value for mobile advertisers (Singular report)

    Tech News

    Apple fails to block porn & gambling ‘Enterprise’ apps

    February 12, 2019

    Facebook and Google were far from the only developers openly abusing Apple’s Enterprise Certificate program meant for companies offering employee-only apps. A TechCrunch investigation uncovered a dozen hardcore pornography apps and a dozen real-money gambling apps that escaped Apple’s oversight. The developers passed Apple’s weak Enterprise Certificate screening process or piggybacked on a legitimate approval, allowing them to sidestep the App Store and Cupertino’s traditional safeguards designed to keep iOS family-friendly. Without proper oversight, they were able to operate these vice apps that blatantly flaunt Apple’s content policies.

    The situation shows further evidence that Apple has been neglecting its responsibility to police the Enterprise Certificate program, leading to its exploitation to circumvent App Store rules and forbidden categories. For a company whose CEO Tim Cook frequently criticizes its competitors for data misuse and policy fiascos like Facebook’s Cambridge Analytica, Apple’s failure to catch and block these porn and gambling demonstrates it has work to do itself.

    Porn apps PPAV and iPorn (iP) continue to abuse Apple’s Enterprise Certificate program to sidestep the App Store’s ban on pornography. Nudity censored by TechCrunch

     

    TechCrunch broke the news last week that Facebook and Google had broken the rules of Apple’s Enterprise Certificate program to distribute apps that installed VPNs or demanded root network access to collect all of a user’s traffic and phone activity for competitive intelligence. That led Apple to briefly revoke Facebook and Google’s Certificates, thereby disabling the companies’ legitimate employee-only apps, which caused office chaos.

    Apple issued a fiery statement that “Facebook has been using their membership to distribute a data-collecting app to consumers, which is a clear breach of their agreement with Apple. Any developer using their enterprise certificates to distribute apps to consumers will have their certificates revoked, which is what we did in this case to protect our users and their data.” Meanwhile, dozens of prohibited apps were available for download from shady developers’ websites.

    Apple offers a lookup tool for finding any business’ D-U-N-S number, allowing shady developers to forge their Enterprise Certificate application

    The problem starts with Apple’s lax standards for accepting businesses to the enterprise program. The program is for companies to distribute apps only to their employees, and its policy explicitly states “You may not use, distribute or otherwise make Your Internal Use Applications available to Your Customers.” Yet Apple doesn’t adequately enforce these policies.

    Developers simply have to fill out an online form and pay $299 to Apple, as detailed in this guide from Calvium. The form merely asks developers to pledge they’re building an Enterprise Certificate app for internal employee-only use, that they have the legal authority to register the business, provide a D-U-N-S business ID number and have an up to date Mac. You can easily Google a business’ address details and look up their D-U-N-S ID number with a tool Apple provides. After setting up an Apple ID and agreeing to its terms of service, businesses wait one to four weeks for a phone call from Apple asking them to reconfirm they’ll only distribute apps internally and are authorized to represent their business.

    With just a few lies on the phone and web plus some Googleable public information, sketchy developers can get approved for an Apple Enterprise Certificate.

    Real-money gambling apps openly advertise that they have iOS versions available that abuse the Enterprise Certificate program

    Given the number of policy-violating apps that are being distributed to non-employees using registrations for businesses unrelated to their apps, it’s clear that Apple needs to tighten the oversight on the Enterprise Certificate program. TechCrunch found thousands of sites offering downloads of “sideloaded” Enterprise apps, and investigating just a sample uncovered numerous abuses. Using a standard un-jailbroken iPhone. TechCrunch was able to download and verify 12 pornography and 12 real-money gambling apps over the past week that were abusing Apple’s Enterprise Certificate system to offer apps prohibited from the App Store. These apps either offered streaming or pay-per-view hardcore pornography, or allowed users to deposit, win and withdraw real money — all of which would be prohibited if the apps were distributed through the App Store.

    A whole screen of prohibited sideloaded porn and gambling apps TechCrunch was able to download through the Enterprise Certificate system

    In an apparent effort to step up policy enforcement in the wake of TechCrunch’s investigation into Facebook and Google’s Enterprise Certificate violations, Apple appears to have disabled some of these apps in the past few days, but many remain operational. The porn apps that we discovered which are currently functional include Swag, PPAV, Banana Video, iPorn (iP), Pear, Poshow and AVBobo, while the currently functional gambling apps include RD Poker and RiverPoker.

    The Enterprise Certificates for these apps were rarely registered to company names related to their true purpose. The only example was Lucky8 for gambling. Many of the apps used innocuous names like Interprener, Mohajer International Communications, Sungate and AsianLiveTech. Yet others seemed to have forged or stolen credentials to sign up under the names of completely unrelated but legitimate businesses. Dragon Gaming was registered to U.S. gravel supplier CSL-LOMA. As for porn apps, PPAV’s certificate is assigned to the Nanjing Jianye District Information Center, Douyin Didi was licensed under Moscow motorcycle company Akura OOO, Chinese app Pear is registered to Grupo Arcavi Sociedad Anonima in Costa Rica and AVBobo covers its tracks with the name of a Fresno-based company called Chaney Cabinet & Furniture Co.

    You can see a full list of the policy-violating apps we found:

    Apple refused to explain how these apps slipped into the Enterprise Certificate app program. It declined to say if it does any follow-up compliance audits on developers in the program or if it plans to change admission process. An Apple spokesperson did provide this statement, though, indicating it will work to shut down these apps and potentially ban the developers from building iOS products entirely:

    “Developers that abuse our enterprise certificates are in violation of the Apple Developer Enterprise Program Agreement and will have their certificates terminated, and if appropriate, they will be removed from our Developer Program completely. We are continuously evaluating the cases of misuse and are prepared to take immediate action.”

    TechCrunch asked Guardian Mobile Firewall’s security expert Will Strafach to look at the apps we found and their Certificates. Strafach’s initial analysis of the apps didn’t find any glaring evidence that the apps misappropriate data, but they all do violate Apple’s Certificate policies and provide content banned from the App Store. “At the moment, I have noticed that action is slower regarding apps available from an independent website and not these easy-to-scrape app directories” that occasionally crop up offering centralized access to a plethora of sideloaded apps.

    Porn app AVBobo uses an Enterprise Certificate registered to Fresno’s Chaney Cabinet & Furniture Co

    Strafach explained how “A significant number of the Enterprise Certificates used to sign publicly available apps are referred to informally as ‘rogue certificates’ as they are often not associated with the named company. There are no hard facts to confirm the manner in which these certificates originate, but the result of the initial step is that individuals will gain control of an Enterprise Certificate attributable to a corporation, usually China/HK-based. Code services are then sold quietly on Chinese language marketplaces, resulting in sometimes 5 to 10 (or more) distinct apps being signed with the same Enterprise Certificate.” We found Sungate and Mohajer Certificates were farmed out for use by multiple apps in this way.

    “In my experience, Enterprise Certificate signed apps available on independent websites have not been harmful to users in a malicious sense, only in the sense that they have broken the rules,” Strafach notes. “Enterprise Certificate signed apps from these Chinese ‘helper’ tools, however, have been a mixed bag. Zoe example, in multiple cases, we have noticed such apps with additional tracking and adware code injected into the original now-repackaged app being offered.”

    Porn apps like Swag openly advertise their availability on iOS

    Interestingly, none of the off-limits apps we discovered asked users to install a VPN like Google Screenwise, let alone root network access like Facebook Research. TechCrunch reported this month that both apps had been paying users to snoop on their private data. But the iOS versions were banned by Apple after we exposed their policy violations, and Apple also caused chaos at Facebook and Google’s offices by temporarily shutting down their employee-only iOS apps too. The fact that these two U.S. tech giants were more aggressive about collecting user data than shady Chinese porn and gambling apps is telling. “This is a cat-and-mouse game,” Strafach concluded regarding Apple’s struggle to keep out these apps. But given the rampant abuse, it seems Apple could easily add stronger verification processes and more check-ups to the Enterprise Certificate program. Developers should have to do more to prove their apps’ connection with the Certificate holder, and Apple should regularly audit certificates to see what kind of apps they’re powering.

    Back when Facebook missed Cambridge Analytica’s abuse of its app platform, Cook was asked what he’d do in Mark Zuckerberg’s shoes. “I wouldn’t be in this situation” Cook frankly replied. But if Apple can’t keep porn and casinos off iOS, perhaps Cook shouldn’t be lecturing anyone else.

    Source: Tech Crunch Mobiles | Apple fails to block porn & gambling ‘Enterprise’ apps

    Tech News

    Glide helps you build mobile apps from a spreadsheet without coding

    February 12, 2019

    The founders of Glide, a member of the Y Combinator Winter 2019 class, had a notion that building mobile apps in the enterprise was too hard. They decided to simplify the process by starting with a spreadsheet, and automatically turning the contents into a slick mobile app.

    David Siegel, CEO and co-founder at Glide, was working with his co-founders Jason Smith, Mark Probst and Antonio Garcia Aprea at Xamarin, a cross-platform mobile development company that Microsoft acquired for $500 million in 2016. There, they witnessed first-hand the difficulty that companies were having building mobile apps. When their two-year stint at Microsoft was over, the four founders decided to build a startup to solve the problem.

    “We saw how desperate some of the world’s largest companies were to have a mobile strategy, and also how painful and expensive it is to develop mobile apps. And we haven’t seen significant progress on that 10 years after the smartphone debuted,” Siegel told TechCrunch.

    The founders began with research, looking at almost 100 no-code tools, and were not really satisfied with any of them. They chose the venerable spreadsheet, a business tool many people use to track information, as the source for their mobile app builder, starting with Google Sheets.

    “There’s a saying that spreadsheets are the most successful programming model of all time, and smartphones are the most successful computers of all time. So when we started exploring Glide we asked ourselves, can these two forces be combined to create something very valuable to let individuals and businesses build the type of apps that we saw Xamarin customers needed to build, but much more quickly,” Siegel said.

    Photo: GlideThe company developed Glide, a service that lets you add information to a Google Sheet spreadsheet, and then very quickly create an app from the contents without coding. “You can easily assemble a polished, data-driven app that you can customize and share as a progressive web app, meaning you can get a link that you can share with anybody, and they can load it in a browser without downloading an app, or you can publish Glide apps as native apps to app stores,” Siegel explained. What’s more, there is a two-way connection between app and spreadsheet, so that when you add information in either place, the other element is updated.

    The founders decided to apply at Y Combinator after consulting with former Xamarin CEO, and current GitHub chief executive, Nat Friedman. He and other advisors told them YC would be a great place for first-time founders to get guidance on building a company, taking advantage of the vast YC network.

    One of the primary lessons Siegel says they learned is the importance of getting out in the field and talking to customers, and not falling into the trap of falling in love with the act of building the tool. The company has actually helped fellow YC companies build mobile apps using the Glide tool.

    Glide is live today and people can create apps using their own spreadsheet data, or by using the templates available on the site as a starting point. There is a free tier available to try it without obligation.

    Source: Tech Crunch Mobiles | Glide helps you build mobile apps from a spreadsheet without coding

    Tech News

    The UK now has a law against upskirting

    February 12, 2019

    A law change that comes into force in the UK today makes the highly intrusive practice of ‘upskirting’ illegal.

    The government said it wants the new law to send a clear message that such behaviour is criminal and will not be tolerated.

    Perpetrators in England and Wales face up to two years in prison under the new law if they’re convicted of taking a photograph or video underneath a person’s clothes for the purpose of viewing their underwear or genitals/buttocks without their knowledge or consent for sexual gratification or to cause humiliation, distress or alarm. (Scotland, home of the traditional male clothing item known as the kilt, has had a law against upskirting since 2010.)

    There have been prosecutions for upskirting in England and Wales under an existing common law offence of outraging public decency. But following a campaign started by an upskirting victim the government decided to legislate to plug gaps in the law to make it a sexual offence.

    The Voyeurism (Offences) (No. 2) Bill was introduced on June 21 last year and gains royal assent today.

    Where the offence of upskirting is committed in order to obtain sexual gratification it can result in the most serious offenders being placed on the sex offenders register.

    Under the new law victims are also entitled to automatic protection, such as from being identified in the media.

    While the UK government is intending the law change to send a clear message that upskirting is socially unacceptable, there’s no doubt that legislation alone can’t do that. Robust enforcement is essential to counter any problematic attitudes that might be contributing to encourage antisocial uses of technologies in the first place.

    For example, in South Korea a law against upskirting carries a maximum sentence of five years in prison yet the legislation has failed to curb an epidemic of offences fuelled by cheap access to tiny hidden spy cameras and baked in societal sexism — the latter seemingly also influencing how police choose to uphold the law, with campaigners complaining most perpetrators get off with small fines.

    Source: Tech Crunch Mobiles | The UK now has a law against upskirting

    Tech News

    Sub-brands are the new weapon in China’s smartphone war

    February 12, 2019

    One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach.

    A new smartphone brand called iQoo made its debut on Weibo, China’s answer to Twitter, on Tuesday by greeting in English: “Hello, this is iQoo.” It also playfully encouraged people to guess how its name is pronounced, as the spelling doesn’t resonate with either Chinese or English speakers. Vivo immediately reposted iQoo’s message, calling iQoo a “new friend.”

    Vivo has not further revealed its ties with iQoo, although the latter’s Weibo account is verified under Vivo’s corporate name. TechCrunch has contacted Vivo and will update the story when we have more information.

    Screenshot of iQoo’s first Weibo post

    Sub-brands have become a popular tactic for Chinese smartphone makers to lure new demographics without undermining and muddling their existing brand reputation. As the third-ranked player by shipments in 2018 according to research firm Counterpoint, Vivo is the only one in China’s top five smartphone companies without a subsidiary brand.

    “Sub-brands can help fill the gap in parent companies,” Counterpoint’s research director James Yan told TechCrunch. “I think iQoo is a brand born for the gaming market, the online sales channel, or young consumers, similar to what Honor did to Huawei.”

    Huawei cemented its top spot with solid growth in shipments last year by playing a two-pronged strategy. Its sub-brand Honor has its eyes on the mid-range and Huawei stays at the top end. Vivo’s sibling Oppo, which falls under the same electronics manufacturing outfit BBK, came up with an exclusively online brand Realme in 2018 to go after Xiaomi’s Redmi in India’s burgeoning smartphone market. Xiaomi pressed on by launching Poco for India’s high-tier market. To further solidify its multi-faceted approach, Redmi shed the Xiaomi branding in January to start operating as an independent brand focusing on cost efficiency.

    These moves arrived as years of breakneck growth in China’s smartphone space comes to an end. Overall smartphone sales contracted 11 percent in 2018 according to Counterpoint, as users become more pragmatic and less likely to upgrade their handsets. Local players reacted swiftly by going global and introducing headline-grabbing features like Xiaomi’s folding screen and Honor’s pole-punch display, putting a squeeze on global players Apple and Samsung. In 2018, Huawei shored up a 25 percent market share to take the crown. Trailing behind was Oppo, Vivo, Xiaomi and Apple . Samsung plunged 67 percnet to take seventh place.

    Source: Tech Crunch Mobiles | Sub-brands are the new weapon in China’s smartphone war

    Tech News

    US iPhone users spent, on average, $79 on apps last year, up 36% from 2017

    February 11, 2019

    Apple’s push to get developers to build subscription-based apps is now having a notable impact on App Store revenues. According to a new report from Sensor Tower due out later this week, revenue generated per U.S. iPhone grew 36 percent, from $58 in 2017 to $79 last year. As is typical, much of that increase can be attributed to mobile gaming, which accounted for more than half of this per-device average. However, more substantial growth took place in the categories outside of gaming — including those categories where subscription-based apps tend to rule the top charts, the firm found.

    According to the report’s findings, per-device app spending in the U.S. grew more over the past year than it did in 2017.

    From 2017 to 2018, iPhone users spent an average of $21 or more on in-app purchases and paid app downloads — a 36 percent increase compared with the 23 percent increase from 2016 to 2017, when revenue per device grew from $47 to $58.

    However, 2018’s figure was slightly lower than the 42 percent increase in average per-device spending seen between 2015 and 2016, when revenue grew from $33 to $47, noted Sensor Tower.

    As usual, mobile gaming continued to play a large role in iPhone spending. In 2018, gaming accounted for nearly 56 percent of the average consumer spend — or $44 out of the total $79 spent per iPhone.

    But what’s more interesting is how the non-gaming categories fared this past year.

    Some categories — including those where subscription-based apps dominate the top charts — saw even higher year-over-year growth in 2018, the firm found.

    For example, Entertainment apps grew their spend per device increase by 82 percent to $8 of the total in 2018. Lifestyle apps increased by 86 percent to reach $3.90, up from $2.10.

    And though it didn’t make the top five, Health & Fitness apps also grew 75 percent year-over-year to account for an average of $2.70, up from $1.60 in 2017.

    Other categories in the top five included Music and Social Networking apps, which both grew by 22 percent.

    This data indicates that subscription apps are playing a significant role in helping drive iPhone consumer spending higher.

    The news comes at a time when Apple has reported slowing iPhone sales, which is pushing the company to lean more on services to continue to boost its revenue. This includes not just App Store subscriptions, but also things like Apple Music, Apple Pay, iCloud, App Store Search ads, AppleCare and more.

    As subscriptions become more popular, Apple will need to remain vigilant against those who would abuse the system.

    For example, a number of sneaky subscription apps were found plaguing the App Store in recent weeks. They were duping users into paid memberships with tricky buttons, hidden text, instant trials that converted in days and the use of other misleading tactics.

    Apple later cracked down by removing some of the apps, and updated its developer guidelines with stricter rules about how subscriptions should both look and operate.

    A failure to properly police the App Store or set boundaries to prevent the overuse of subscriptions could end up turning users off from downloading new apps altogether — especially if users begin to think that every app is after a long-term financial commitment.

    Developers will need to be clever to convert users and retain subscribers amid this shift away from paid apps to those that come with a monthly bill. App makers will need to properly market their subscription’s benefits, and even consider offering bundles to increase the value.

    But in the near-term, the big takeaway for developers is that there is still good money to be made on the App Store, even if iPhone sales are slowing.

    Source: Tech Crunch Mobiles | US iPhone users spent, on average, on apps last year, up 36% from 2017

    Tech News

    New figures highlight the iPhone’s rough quarter in China

    February 11, 2019

    When Apple issued revised guidance for its quarterly earnings last month, the company singled out China as a primary driver for its disappointing result. Sure enough, iPhone revenue declined 15 percent year over year, and now IDC’s got some more insight into the role the Chinese market may have played in that decline.

    New figures out this week show right around a 20 percent dip in shipments in China y-o-y for the quarter. That’s a pretty dramatic drop for a market that’s been a key factor in Apple’s growth plans, going forward. That marks a drop from 12.9 to 11.5 percent of the market. Last month, Tim Cook highlighted some of the reasons for the drop in the world’s largest smartphone market.

    Among the reasons cited are international trade tensions and an overall slowing Chinese economy. Of course, Apple’s not alone in seeing a decline. Smartphone shipments are down almost across the board, owing to slower upgrade cycles. Most phones are already pretty good, so people are holding onto them for longer. It’s also worth noting that this year’s XS didn’t mark as dramatic an upgrade as its predecessor. 

    Tellingly, however, a number of native smartphone makers are up in the country, including, notably, Huawei, which saw a 23.3 percent uptick for the quarter, suggesting that the ascendant company ate into Apple’s market share.

    Source: Tech Crunch Mobiles | New figures highlight the iPhone’s rough quarter in China

    Tech News

    Samsung promises a better look at its folding phone next week

    February 11, 2019

    Samsung’s not telling us anything we don’t already know with its latest teaser. But before I hop on yet another flight to San Francisco, it’s good to know I’m getting a little more bang for my (well, Verizon’s) buck.

    In addition to the Galaxy S10, Samsung will also be offering a much better glimpse of its long-promised foldable phone at its SF event on February 20. A new animated teaser promises that “The Future Unfolds” at the event that’s currently a little over a week away.

    If you’ll recall, the company offered a very fleeting glimpse of the product at its developers conference, but the product was shrouded in mystery — not to mention pretty unwieldy prototype hardware.

    The most likely scenario for next week’s event is a more detailed glimpse at the future product, including a name — and perhaps even something approaching a release date. Most likely, however, the company and event will be largely focused on the details around its next flagship.

    Source: Tech Crunch Mobiles | Samsung promises a better look at its folding phone next week

    Tech News

    Bumble launches Spotlight, its own version of Tinder’s Boost

    February 11, 2019

    Bumble, currently Tinder’s biggest rival in the dating app market, today launched its own version of Tinder’s “Boost” feature. On Bumble, it’s being called “Spotlight,” and allows users to pay to bump their profile to the front of the queue in order to be seen by more people than they would otherwise.

    Very much like Tinder Boost, the idea here is that getting to the front of the line will allow you to pick up matches more quickly, as you don’t have to wait until users swipe through other profiles before they see yours. Plus, depending on how far in the back of the line you are typically, Spotlight could help you be seen by those who would have never made it to your profile page at all.

    Spotlight — or Boost, for that matter — isn’t something every dating app user needs.

    Dating apps today organize their queues with profiles based on a number of factors — including things like profile popularity, whether you swipe right on everyone or are more selective, whether your photos are higher quality or blurry and many other signals. If you tend to get matches easily on the apps, you may not need Spotlight. But if you suspect your profile is farther down the line, or just want to make sure your profile is getting seen, the feature could help.

    To use Spotlight, Bumble users must pay two Coins (bought through a separate in-app purchase). One coin is $0.99 in the U.S., or £1.99 in the U.K. Spotlight will then show your profile to more users for the next 30 minutes. Your profile is not flagged or labeled in any way, so no one knows you used Spotlight to be promoted. However, the user who purchased Spotlight will know it’s active as they’ll see stars appear across the top part of the Bumble app while it’s enabled.

    Spotlight represents another way that Bumble continues to challenges Tinder head-on by rolling out similar features, after already co-opting the swipe-to-like and the super-like, for example.

    The move also comes following another successful quarter by Match Group, led by the earnings from its flagship app, Tinder.

    Combined with its other dating app properties, Match pulled in $457 million in revenue, up 21 percent year-over-year, and topping analyst estimates. Tinder reported its paying subscriber base grew to 4.3 million as of year-end, out of a total user base that tops 50 million. (The company doesn’t disclose the number of users it has.)

    Bumble, meanwhile, today says it has now reached 50 million worldwide users, with 84,000 new users being added daily.

    Spotlight is one of several in-app purchases offered by Bumble, alongside the recently launched option to access more profile filters, for example, as well as free features, like Snooze, which lets you take a digital detox from online dating.

    Update, 2/11/19, 6 PM ET:

    Shortly after Bumble announced the launch of its new feature, Hey Vina – an app for women who want to make friends – announced that Bumble had stolen the concept and name from them. Notably, Tinder has an investment in Vina.

    “Vina launched the ‘Spotlight’ feature version of Tinder Boost a month ago,” wrote Hey Vina CEO Olivia June, in an email to TechCrunch. “I just wanted to point this out given that the feature is so similar to ours, that they named it the same as ours, and that Vina (being Tinder’s move in the friendship space) launched before Bumble BFF.”

    Bumble and Tinder have been at odds for some time, following Match’s inability to acquire Bumble. The two are involved in lawsuits, and now regularly rip each other off.

    Source: Tech Crunch Mobiles | Bumble launches Spotlight, its own version of Tinder’s Boost