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    Sorry that I took so long to upgrade, Apple

    January 2, 2019

    Apple had some bad news tonight. It was so bad, in fact, that it had to halt trading for a time while posting a grim report that its numbers would be lower than it had forecast at the last quarterly earnings report in November. Apple blamed faltering sales in Asia, particularly in China, for the adjustment, but I’m afraid it can lay at least part of the blame on me, too.

    You see, I was part of the problem, as well. On the bright side, I finally upgraded my iPhone this week. I had been using an old iPhone 6 that was more than three years old. It had become crotchety with a bad battery life, and the recharge cable wouldn’t stay stuck without some serious coaxing. The phone had to be flat on a table, and would often disconnect if I even brushed against the cord or looked at it the wrong way.

    I had been thinking about upgrading for several months, but I kept putting it off because the thought of spending $1,000 for a new phone frankly irked me, and I had, after all, paid off my trusty 6 in full long ago. I was going to squeeze every bit of life out of it, dammit.

    In spite of my great frustration with my old phone, it took the enticement of a $200 credit to finally get me to replace it, as I’m sure the promotion was intended to do. Just yesterday, on New Year’s Day, I headed to my closest Apple Store and I finally did right by the company.

    I replaced my ancient 6, but I did something else that probably hurt Apple as part of its death by a thousand cuts. I went into the store thinking I would buy the more expensive XS, but in the end I walked out with the lower-cost XR. I looked at the two phones and I couldn’t justify spending more than $1,000 for a phone with 256 GB of storage. I wanted a phone with longer battery life and a decent display and camera, and the XR gave it to me. Yes, I could have gotten an even better phone, but in the end, the XR was good enough for me, and certainly a huge upgrade over what I had been using.

    Clearly lots of people across the world had similar thoughts, and one thing led to another and, before you knew it, you had a situation on your on your hands, one that forced you to halt the trading of your stock and report the bad news. The stock price is paying the price, down more than 7 percent as I write this post.

    So, sorry Apple, but it appears that there is a tipping point when it comes to the cost of a new phone. As essential as these devices have become in our lives, it’s just too hard for many consumers around the world to justify spending more than $1,000 for a new phone, and you just have to realize that.

    Source: Tech Crunch Mobiles | Sorry that I took so long to upgrade, Apple

    Tech News

    Shine brings its female-focused self-care app to Android

    January 2, 2019

    Shine, one of the many apps capitalizing on the growing self-care trend, has now brought to Android devices its app used by 3 million people. Originally launched as a simple messaging bot that doled out life advice and motivation, Shine has grown over the years to become a larger self-help platform aimed largely at the millennial crowd — and, in particular, millennial women.

    As of Shine’s $5 million Series A round last April, the app’s user base was 70 percent female, and 88 percent were under the age of 35.

    Since then, it has added another million to its then 2 million users. That growth came despite Shine having missed the mark at times, as with its failed life-coaching subscription product that never emerged from testing.

    Today, Shine’s focus is on personal growth, motivational messaging and other self-improvement topics, which are delivered by way of text and audio. Through short-form audio, users can get help across a number of areas, including things like productivity, mindfulness, focus, stress and anxiety, burn out, acceptance, self-care for online dating, creativity, forgiveness, work frustrations and more.

    The app also sends daily motivational texts based on research-backed materials that help users better understand the topic at hand. These are presented in a more casual style — almost like it’s a friend chatting with you.

    Shine now monetizes through a Premium subscription that offers expanded access to Shine’s audio talks and challenges, as well as additional features like offline listening and the ability to save favorite texts. This is either $4.50/month if you pay the $53.99 annual fee at once, or $9.99 per month. That’s roughly in line with what some meditation apps charge — for instance, the top meditation app Calm is $59.99 per year. And it’s cheaper than Headspace, which is $95.88 annually, by comparison.

    Shine had said last year that one of its plans for its Series A was to build out the Android experience, as nearly half its customers were accessing Shine on Android devices. In those cases they were using the texting service due to the lack of an official app.

    On iOS, Shine is fairly popular in its category. It has jumped to become the No. 16 “Health & Fitness” app in the U.S. following the Christmas holiday — a time of year when people get serious about wellness and self-care. However, it’s only the No. 86 app on the “Health & Fitness” Top Grossing chart, which puts it far behind other wellness apps, including meditation apps like Calm, weight loss apps like Lose It! and workout apps like the No. 1 app, Sweat from Kayla Itsines.

    Given the app stores’ larger shift to subscriptions over paid downloads in recent years, it will be interesting to see how many apps the average consumer will actually pay for through the subscription model — and to what extent more niche apps like Shine will be sustainable in the long term, as a result.

    Shine is a free download on Google Play.

    Source: Tech Crunch Mobiles | Shine brings its female-focused self-care app to Android