Evan Spiegel explains why Snapchat is making virtual art installations

Evan Spiegel wants artists to have their own place on Snapchat.

Speaking at Vanity Fair’s New Establishment Summit in Beverly Hills Tuesday, the Snap CEO made a rare public appearance to explain why his company tapped artist Jeff Koons to make digital art installations.

Beginning today, the company is placing a series of augmented reality art installations, designed by Koons, at a handful of parks and other locations around the world.

That may sound like just an extension of Snapchat’s existing AR efforts, like its 3D world lenses and dancing Bitmoji, but for Spiegel, the effort represents the next step of his plan to bolster Snap as a company. Read more…

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Source: Mashable
Original Post: Evan Spiegel explains why Snapchat is making virtual art installations