Jeffrey Katzenberg’s upcoming mobile streaming service Quibi has added another notable name to its roster of executive talent. The company announced it has hired Tom Conrad, previously VP of product at Snap (maker of Snapchat), and a co-creator of Pandora, where he served as chief technology officer. At Quibi, Conrad will be chief product officer, which will see him leading product, user research and customer support.
The news of Conrad’s hire was first reported by Variety on Monday, which also noted Conrad had served on Quibi’s board since late 2018 and was officially hired as CPO on March 25. He will report to Quibi CEO Meg Whitman in his new role.
Conrad will play a big part in Quibi’s success (or lack thereof, if it doesn’t fare well!), as a significant aspect to the service is to be the app’s mobile design. Unlike modern streaming services like Netflix, Quibi aims to offer short-form, high-quality video cut into smaller pieces for easy consumption on a smartphone. At this year’s SXSW, Whitman explained the Quibi advantage, noting how the technology it’s using will allow the company to do “full-screen video seamlessly from landscape to portrait.”
At Quibi, Conrad’s understanding of streaming services, thanks to his time at Pandora, and apps favored by young users, thanks to his role at Snap, will surely come into play.
The executive also spent a decade at Pandora, as CTO and EVP of Product, which saw him leading the teams that designed, developed and maintained the Pandora apps across platforms — including web, mobile and other consumer electronics devices, as well as automotive. While Quibi is focused on being a mobile streaming app, it’s hard to imagine a streaming service that refuses to ever go cross-platform — especially since the majority of viewing of today’s streaming service viewing takes place on a television. (Even when it’s the streaming service from YouTube.)
With its billion-dollar backing from investors, Quibi has been able to snag several big names for its exec ranks, in addition to its CEO Meg Whitman, and now Conrad.
In March, the company said it landed top CAA agent Jim Toth (married to power producer Reese Witherspoon, by the way). Toth’s clients at CAA included Matthew McConaughey, Robert Downey Jr., Scarlett Johansson, Jamie Foxx, Zoe Saldana, Chris Evans, Salma Hayek, Zooey Deschanel and Neil Patrick Harris.
Quibi also hired former DC and Warner Bros. exec Diane Nelson to run operations. Nelson had served as president of DC Entertainment since 2009, and helped spearhead development of the DC Universe movies and shows.
In addition, the streaming service itself has already been signing big-name talent for its content, including Catherine Hardwicke, Antoine Fuqua, Guillermo del Toro, Sam Raimi and Lena Waithe. It’s also working with Steph Curry’s production company and most recently announced — awkward alert? — a show detailing Snapchat’s founding, focused on Evan Spiegel’s rise.
Image credit: Conrad, via Crunchbase
Source: Tech Crunch Startups | Streaming service Quibi snags Snap and Pandora vet Tom Conrad as chief product officer