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SiriusXM this week offered a few more details on how it plans to leverage its newest asset, Pandora, following its $3.5 billion acquisition of the streaming music service last year, which officially closes on Friday. At the time of the deal, the company spoke about the potential for cross-promotion opportunities between the services and new subscription packages. Now, those efforts are getting off the ground — starting with a promotion within the Pandora app for SiriusXM subscriptions, followed by the launch of Pandora channels within the SiriusXM app.
Currently, SiriusXM offers a variety of programming packages, ranging from a cheaper ($11/mo) “Mostly Music” sampling of channels all the way up to a premium “All Access” ($21/mo) subscription. It also runs various time-limited promotions that offer its service for as little as $5 per month for a set period, like six months.
According to Sirius XM CEO James Meyer — speaking to investors on the Q4 earnings call on Wednesday — the company will now start promoting special SiriusXM packages to Pandora listeners.
The company, he said, intends “to capitalize on cross-promotion opportunities between SiriusXM’s more than 36 million subscribers across North America and Pandora’s approximately 70 million monthly active users. In early February, we will begin a targeted promotion to SiriusXM subscribers and Pandora listeners,” he noted. “Select Pandora listeners will receive an offer to obtain a unique $5 a month ‘Mostly News,’ ‘Mostly Music’ or ‘News Talk’ [SiriusXM subscription] package in their satellite-equipped vehicle.”
In other words, SiriusXM will be pushing low-cost $5 per month streaming plans within the Pandora app itself.
The company believes the cross-promotions will be successful because of the overlap in the two services’ customer bases. It found that approximately half of the owners of the SiriusXM-enabled vehicle fleet of 100 million cars have used Pandora in the past two years, for example. SiriusXM aims to leverage those Pandora listeners’ data in order to convert, retain or bring them back to SiriusXM.
In addition, the exec said that existing SiriusXM subscribers would receive extended 14-day trials to Pandora’s Premium service.
By mid-2019, the company plans to launch a new Pandora-powered channel within its own SiriusXM app, based on their favorite artist. It will also add a new radio channel to the SiriusXM app that’s driven by the latest trends from Pandora’s “billions of thumbs” — meaning the “thumbs up” (likes), songs receive within the streaming app.
Meyer spoke briefly about the challenges facing Pandora — specifically a decline in listening hours, which SiriusXM believes can be fixed by improving Pandora’s in-car listening statistics, making the Pandora app more compelling, and adding more content.
“This is just the beginning. We expect, over time, to create new, unique audio packages that will bring together the best of both services, creating a powerful platform for artists to reach their fans and to create new audiences,” said Meyer.
The merger of the two companies has not been without upheaval, though.
This week, the company announced that Pandora CEO Roger Lynch and other executives would be stepping down, including general counsel Steve Bene, CFO Naveen Chopra and chief human resources officer Kristen Robinson. Meyer will instead lead the combined company, he said, in order to streamline decision-making and increase the speed of the integrations.
SiriusXM reported record revenues for the fourth quarter and year, at $1.5 billion and $5.8 billion, respectively. Net income was $251 million for the quarter, up from a loss of $37 million in the year-ago period. Full-year 2018 net income grew 81 percent to a record $1.2 billion.
The newly combined company will have more than 100 million listeners in North America, with nearly 40 million self-paying subscribers and more than 75 million on trials or using ad-based products.
Source: Tech Crunch Mobiles | Pandora-powered channels will come to SiriusXM’s app this year
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A new mobile banking startup called Step wants to help bring teenagers and other young adults into the cashless era. Today, cash is used less often, as more consumers shop online and send money to one another through payment apps like Venmo. But teenagers in particular are still heavily burdened with cash — even though they, too, want to spend their money on things that require a payment card, like Amazon.com purchases or mobile gaming, for example.
That’s where Step comes in.
The company aims to address the needs of what it believes is an underserved market in mobile banking — the 75 million children and young adults under the age of 21 in the U.S., who are still being forced to use cash.
Above: Step CEO, CJ MacDonald
“We’re building an all-in-one banking solution that primarily focuses on teens and parents,” he says. “We want it to be a teen’s first bank account. We want to be a teen’s first spending card. And we want to teach financial literacy and responsibility firsthand.”
MacDonald, along with CTO Alexey Kalinichenko, previously of Square and financial services startup Token, founded Step in May 2018. The 10-person team also includes several prior Gyft employees.
Last summer, Step closed on $3.8 million in seed funding from Sesame Ventures, Crosslink Capital and Collaborative Fund. Crosslink general partner Eric Chin sits on the board.
While there are a number of mobile banking apps out there today — like Chime, Monzo, Simple, Revolut and others — Step will specifically target teens, 13 and up, and other young adults with its marketing. Teens under 18 still need parents’ approval to sign up, of course. But the goal is to encourage the teens to bring the idea to their parents — not the other way around.
The mobile banking service Step provides will also aim to be more comprehensive than just a debit card. It will offer a combination of checking, savings and a Visa card that works as both credit and debit.
The card includes Visa’s Zero Liability Protection on all purchases from unauthorized use, and allows parents to set spending limits.
Parents will also be able to connect their own bank accounts to Step to instantly transfer in funds, which can then be distributed to kids’ accounts for things like allowances and chores, or other everyday spending needs. Step’s bank account itself is backed by Evolve Bank, so it’s FDIC-insured up to $250,000.
Unlike Current, which charges a subscription to use its service, Step aims to be a fee-free bank for consumers. Users don’t have to pay for their account, and there are no fees for things like overdrafts. Instead, Step’s plan is to generate revenue through traditional means — like interchange fees and by way of lending practices, once it has established a deposit base.
Beyond simply facilitating mobile banking, Step’s bigger goal is to teach teens to become financially responsible.
“Schools do not teach kids about money. A lot of families don’t talk about money. And it’s a crucial life skill that’s not really addressed properly when people are growing up,” says MacDonald, who says he was lacking in life skills in this area, even as a young college grad.
“There were ‘Money 101’ skills that I had not learned — that no one had talked to me about. Things like building credit, how many credit cards you should have, debt to income ratio,” he continues. “A lot of people get released into the real world without experience [in those areas],” he says.
Long-term, after solving the needs associated with everyday banking transactions, Step wants to layer on other products and services — like tools that allow a family to save together for college, for example.
The company is launching the banking service under an invite-only system to scale up.
Today, it’s opening a waitlist and referral program. When you invite a friend, you each receive one dollar. Access will then be rolled out on a first-come, first-serve basis this spring. Users can join Step through the website, iOS or Android application.
Source: Tech Crunch Startups | Step targets teens and parents with a no-fees mobile bank account and Visa card