For us mere follower-less mortals, making money as a social media influencer seems dead easy.

Like for Grown-ish actor Luka Sabbat, who was paid by Snapchat’s public relations agency PR Consulting (PRC) to promote Spectacles with posts on Instagram. 

But now he’s being sued for allegedly not doing his job.

According to a complaint filed in the New York Supreme Court on Tuesday, Sabbat was paid $45,000 upfront in an influencer marketing deal worth $60,000 for four unique posts.

Sabbat, who has 1.4 million Instagram followers, was to deliver one Instagram feed post, and three Instagram stories of him at New York, Milan or Paris fashion weeks. One of these posts would include a provided swipe up link to Snap’s Spectacles, smart sunglasses that can record short videos for Snapchat. Read more…

More about Tech, Influencers, Influencer Marketing, Spectacles, and Snap

Source: Mashable | Influencer sued for not promoting Snap's Spectacles enough

Justin Trudeau’s family is at it again with another year of delightful Halloween costumes.

Canada’s prime minister dressed up as Sir Arthur Conan Doyle’s beloved character Sherlock Holmes for the spooky holiday, donning the fictional detective’s signature deerstalker hat, pipe, and clue-hunting magnifying glass.

But Trudeau wasn’t alone in his costumed festivities, with his whole family joining in:

More about Halloween, Justin Trudeau, Halloween Costumes, Halloween 2018, and Halloween 2018
Source: Mashable | The game is afoot with Justin Trudeau's delightful Halloween costume