13 of the absolute best and worst brand trolls in recent history

It’s Troll Week on Mashable. Join us as we explore the good, the bad, and the ugly of internet trolling.

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Anyone who’s used the internet knows that brands have a complex relationship with trolling.

From restaurant chains and airlines to dictionary social media accounts and more, brands can only resist the urge to troll for so long. When they finally give in, the trolling attempt might end up a surprising success — or a face palm-worthy failure.

A troll has the power to increase respect for the brand and build a positive, lighthearted reputation. But when brand trolls cross the line from online pranking to harassment, or simply miss the humor mark to an embarrassing degree, the backlash can be fierce. Trolls can make or break a brand.  Read more…

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Source: Mashable | 13 of the absolute best and worst brand trolls in recent history