Apple design chief Jony Ive gives rare interview, talks about responsibility to society, the Apple Watch, and more

Is the Apple Watch really a watch? Do big tech companies like Apple have a responsibility to society based on the impact of the products they make?

In an interview with the Financial Times, Apple’s chief design officer Jony Ive spoke about the company’s latest products and its impact on society. Ive has been in his position since 1996, leading the team in the design of products such as the iMac, iPod, iPhone, and iPad. Ive is notoriously shy and rarely does interviews, making this an especially interesting look into the company.

When asked about Apple’s claim that sales of the Apple Watch are such that it’s now considered the “number-one watch brand,” Ive invoked the iPhone:  Read more…

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Source: Mashable | Apple design chief Jony Ive gives rare interview, talks about responsibility to society, the Apple Watch, and more