Lyft raises $2 million for ACLU after asking passengers to round up fares

The American Civil Liberties Union (ACLU) has been taking on the Trump administration since election day, but when Trump first signed his travel ban on Muslim immigrants coming to the U.S. last January, donations to the legal nonprofit took off. 

Turns out, riders hailing a Lyft helped give the ACLU a financial bump starting around that time, too. 

As part of an effort from within the ride-hailing app, Lyft has brought in $2 million to the ACLU in the past year and a half. Lyft’s “Round Up & Donate” program is an opt-in donation tool that takes the remaining, say, 12 cents from your $4.88 shared ride and gives it to a charity group of your choice. Other than the ACLU, participating charities include the World Wildlife Fund, Black Girls Code, the Human Rights Campaign, the United Service Organizations (USO), and more. Read more…

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Source: Mashable | Lyft raises million for ACLU after asking passengers to round up fares