It looks like Facebook’s actions to stop the spread of fake news might actually be working.
A new study titled “Trends in the Diffusion of Misinformation on Social Media” from researchers at Stanford University and New York University have discovered that Facebook engagement — shares, likes, and comments from users interacting with articles on the platform — dramatically dropped 50 percent between the 2016 election and July 2018.
Researchers Hunt Allcott, Matthew Gentzkow, and Chuan Yu used data from over 570 sites classified as fake news from sources such as Poltifact, FactCheck, and Buzzfeed. Using data compiled by BuzzSumo, a marketing analytics firm that tracks “user interactions with internet content on Facebook, Twitter, and other social media platforms,” the researchers discovered that the Facebook engagement of all the sites combined sat at 70 million as of this July. That’s a huge drop from its height in 2016 when the sites had totaled 200 million monthly engagements. Read more…
Source: Mashable | Facebook is finally making progress against fake news