YouTube ads are about to get a little less skippable

You might soon be seeing less of that “skip ad” button over on YouTube.

In a video titled Want to earn more money from ad revenue?, posted on the platform’s official Creator Insider channel, YouTube announced a big change for its YouTube Partners. 

Any channel that can monetize its videos will soon be able to implement non-skippable ads. Previously, as mentioned in the video, only select YouTube channels were able to run non-skippable ads.

In the video announcement, YouTube points out that advertisers pay more money for non-skippable advertisements, which in turn means more money for the creators who run these ads. Read more…

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Source: Mashable | YouTube ads are about to get a little less skippable