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How one company reshaped — and kind of ruined — the viral video landscape

August 6, 2018

It’s Viral Market Crash week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit.

Jukin Media is like an internet mob boss.

With nearly 50,000 videos in their library, it owns a huge chunk of the viral videos on the internet, and it decides who gets to share those clips — and they don’t come cheap. Yet you’re probably blissfully unaware of the company that’s behind the scenes pulling the viral strings.

As a company, what Jukin does is relatively simple: It finds undiscovered videos, buys them or strikes a revenue share from the owners thirsty for viral fame or money. It then licenses the clips for rebroadcast — to everyone from the local news to highlight reel shows on MTV.  Read more…

More about Viral Videos, Jukin Media, Viral Market Crash, Culture, and Web Culture
Source: Mashable | How one company reshaped — and kind of ruined — the viral video landscape

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