Samsung will pretend to break millions of TVs in a new ad. What could go wrong?

The general consensus when a TV starts to show static or blacks out is that something has gone terribly wrong. When you see it happen, you might get up, check the cord or cable box, and if you’re watching one of your favorite shows, you’d probably get upset. 

But that’s not stopping Samsung from making this annoyance occur on millions of television sets in the UK when it begins running its new TV ads.

Samsung announced Friday it will “turn off” an estimated 8 million TVs this weekend, leaving the screens completely black in a radical new advertisement series that features literally nothing. The point of the new ad campaign is to highlight the new “Ambient Mode” capabilities of Samsung’s QLED TVs, which allow them to blend into a home’s environment. Read more…

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Source: Mashable | Samsung will pretend to break millions of TVs in a new ad. What could go wrong?