What in the world is growth hacking, and why you should learn how to do it

Digital marketers have their work cut out for them these days. With the onslaught of content flowing in and out of everyone’s news feeds, it has become increasingly hard to capture the attention of users. Marketers need to find a way to make their content stand out amongst earth-shattering TV cancellation (and resurrection) news, royal wedding updates, and adorable puppy videos. And they need to do it fast.

They’re expected to explore non-traditional marketing methods and pin down surefire tactics to grow their user base at exponential rates. This is the essence of growth hacking. It revolves around coming up with a sustainable marketing game plan that looks drastically different than traditional marketing. Read more…

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Source: Mashable | What in the world is growth hacking, and why you should learn how to do it