Hasbro trademarks Play-Doh's signature scent, and WTF you can trademark a smell?

Today in unnecessary, power-grabbing, and possibly evil actions by large American corporations, the toy company Hasbro has trademarked the smell of children’s fingernails Play-Doh.

The company announced the news on Friday, stating that the trademark is now officially recognized by the United States Patent and Trademark Office as a registered trademark of the brand.

But how does one trademark a smell? Well, first of all, you must describe it. And send it off to the office for an official government smell test by an examiner. 

“Hasbro formally describes [the trademarked scent] as a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough,” the statement reads. Read more…

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Source: Mashable | Hasbro trademarks Play-Doh's signature scent, and WTF you can trademark a smell?