Burger King stunt could spell the beginning of the end for Instagram Stories

There are two plausible reactions to a new Instagram campaign from Burger King.

The first: Dope, burgers! 

The second: Dang, brands are about to clog up my Stories feed.

Spanish Burger King used Instagram Stories’ polling feature to allow customers to build their own Whoppers — and then get promo codes and actually redeem them. After choosing their ingredients, customers received a code that would let them pick up their custom burgers. Based on the most popular choices, Burger King España is now offering the “Instagram Whopper” for a limited time. Read more…

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Source: Mashable | Burger King stunt could spell the beginning of the end for Instagram Stories