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Bumble wants you to know that it's definitely not a hookup app

April 23, 2018

Whatever you do, do not call Bumble a hookup app. 

The dating app appears to be doubling down on branding itself as a destination for finding “empowered and lasting connections,” rather than “hookups.”

The stats behind this claim? A new survey of Bumble’s users reveals that 85 percent say they’re “looking for marriage or a boyfriend/girlfriend.” 

The survey also found that less than 4 percent of men and less than 1 percent of women on the app “are looking for a hookup,” and 25 percent of users say they “went on a first date with someone they met on Bumble in the last month.”  Read more…

More about Online Dating, Dating Apps, Bumble, Sex And Relatonships, and Culture


Source: Mashable | Bumble wants you to know that it's definitely not a hookup app

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