Something is up with 'A Wrinkle in Time' social reactions

The first screenings for Disney’s A Wrinkle in Time took place on Tuesday, and the reaction has been – well, kind of absent. That isn’t to say that reactions are particularly bad, but for the most part, critics and audiences have stayed silent.

First of all, a quick recap – before a film’s wide release, distributors will host early screenings for VIPs, press, and sometimes members of the public. Following that, there are official embargo dates – one for social media reactions, one for official reviews. You can usually gauge a film’s quality based on how many screenings there are, how far out they are from the release, and when the embargoes lift.  Read more…

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Source: Mashable | Something is up with 'A Wrinkle in Time' social reactions