How Mattel is using AR to let you preview Hot Wheels playsets

Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet…
Source: Engadget | How Mattel is using AR to let you preview Hot Wheels playsets