This Ikea magazine ad is also a pregnancy test

Ikea collaborated with Medical Lab Mercene Labs to create an ad that doubles as a pregnancy test. Peeing on the marked area will show whether you’re pregnant. If you are pregnant, a discounted price will appear right on the ad. Peeing on an ad may be unconventional but it could also be the future of advertising.  Read more…

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Source: Mashable | This Ikea magazine ad is also a pregnancy test