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What is the key to a successful business? It’s not just about having a good product, working hard, or getting lucky – although those all help. It’s marketing. You need to be familiar with data and marketing tools so you can maintain a complete understanding of what’s going on in your business and communicate this effectively to your customers, investors, and employees. And you can learn how to do all of this with the Marketing Analytics Mastery Bundle.
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Source: Mashable | Why data and analytics matter to today's marketers
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