How Nintendo bounced back from the awful 'Super Mario' movie

“I got a feeling we’re not in Brooklyn no more.”

What a line, right? The Super Mario Bros. movie from 1993 was and is exceptionally bad. Released at a moment when Nintendo was at the top of its game with the wildly successful Super NES console, the movie came across as a shallow, half-baked tie-in.

That’s because it was! Even Nintendo admits it. While the publisher has come a long way, especially over the past couple years, Nintendo of America President Reggie Fils-Aime recalls hearing grim tales of the company’s early foray into licensing its properties out for non-gaming uses. Read more…

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Source: Mashable | How Nintendo bounced back from the awful 'Super Mario' movie