A startup is taking on Google and Microsoft with a 'Minecraft for docs'

A startup came out of three years in stealth Thursday with a simple goal: Make documents better. 

Called Coda, the startup has the ambitious goal of making a “doc as powerful as an app,” reads the company’s Medium post on the launch. 

Coda starts with a blank canvas like a document from Google or Microsoft, but then allows users to build on top of it. One of the platform’s beta testers described Coda as a “Minecraft for docs,” referring to the video game where people can build their own virtual worlds block by block. 

Like many startups, Coda is entering a crowded market and taking on tech giants. Google and Microsoft both focus on document sharing and storage. Atlassian and Asana also offer enterprise software. Salesforce bought word processor Quip last year. There’s also the tech darling turned billion-dollar goliath Slack.  Read more…

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Source: Mashable | A startup is taking on Google and Microsoft with a 'Minecraft for docs'