Joana Ceddia went viral and brought back the spirit of old YouTube

Joana Ceddia is blowing up right now. 

You might have stumbled across a video of her hacking off her hair with craft scissors in her parents’ bathroom, or watched her break down the contents of her school backpack to reveal a watermelon wedge and a stray parka like an unboxing video gone wrong. 

In my case, her video about DIYing an overpriced clothing line haunted the “Up Next” side bar for weeks. Like many Gen Zers, Ceddia was thoroughly disappointed that vlogger Emma Chamberlain’s new collection wasn’t even visible, since each item of clothing for sale in the Dote app was pixelated to add a sense of intrigue.  Read more…

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Source: Mashable | Joana Ceddia went viral and brought back the spirit of old YouTube