'Hereditary' marketing misleads its audience right off a cliff

Spoilers lie ahead for Hereditary. You’ve been warned.

On Friday, horror fans flocked to theaters to revel in and be tortured by A24’s new supernatural horror flick, Hereditary. 

By Sunday, the rising fright fest had been rocked by a D+ CinemaScore – though it held onto a 93% Certified Fresh rating on Rotten Tomatoes, and cashed in its opening weekend box office at $13 million. 

So, what got the audience members polled by CinemaScore so miffed? I checked out the alleged “scariest horror film ever made” late last night and am pretty sure I know who is to blame for disappointed audience members. Read more…

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Source: Mashable | 'Hereditary' marketing misleads its audience right off a cliff