YouTube breakup videos are basically a requirement now. Here's why.

Is there a right way to announce a breakup? 

On YouTube, there is. 

Like how celebrity couples release joint statements to the tabloid press when they break up, it’s become somewhat of a requirement for popular YouTubers to announce the demise of their relationships in joint videos posted to their channels. 

The latest participants in the breakup video trend were the YouTube couple: Liza Koshy and David Dobrik.

Liza, 22, and David, 21, built a content empire together over the last few years. Between their two main channels and two side channels, Liza and David collectively had more than 32 million subscribers — to put that into perspective, their total subscribers outnumber the population of Haiti, Greece, and Portugal. Combined.  Read more…

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Source: Mashable | YouTube breakup videos are basically a requirement now. Here's why.