How Google's 'speed update' will affect mobile search

Google searches on your phone are about to get an important upgrade.

The company announced an upcoming “speed update” to search, which will put some slower loading pages lower down in search results on mobile devices.

Google says it expects the speed update, set to take effect in July, will only affect “a small percentage of queries,” but given the number of Google searches that happen on a daily basis, it could have a significant impact on search.

Under the change, Google will take page speeds into account in determining its rankings for mobile searches. The company has previously used speed as a factor on desktop, but this will mark the first time Google has done so on mobile. Read more…

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Source: Mashable | How Google's 'speed update' will affect mobile search