Online reviews are a mess

Online reviews are a mess

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Yelp doesn’t get the best reviews these days.

Check the company’s own business page on its website, and you’ll find a laundry list of single-star reasons why people have come to mistrust the reviews hub: high-profile scandals, accusations of censorship, conspiracy theories.

“They suppress real customer reviews that don’t fit into their utopian view of what a review should be,” said one representative user. “Stop trying to social engineer and steer consumers by picking the winners and losers.”

More about Marketing, Amazon, Retail, Yelp, and E Commerce
Source: Mashable | Online reviews are a mess

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