Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders

 

Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders

Born in 2010, the term “growth hacker” was first defined by Sean Ellis as “a person whose true north is growth” … someone with a “burning desire to connect your target market with your must-have solution.” 

Two years later, Ryan Holiday unpacked what was then a revolution:

“Once companies break out of the shackles of antiquated notions of what is or isn’t marketing, the whole field becomes cheaper, easier and much more scalable. Welcome to growth hacking. Or better, welcome to actual marketing, where whatever works is marketing.” Read more…

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Source: Mashable | Growth hacking: Strategies and techniques from marketing’s 25 most influential leaders