Reviews and Gadgets

For Nike, augmented reality is the perfect way to sell hyped sneakers

November 6, 2017

Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital c…
Source: Engadget | For Nike, augmented reality is the perfect way to sell hyped sneakers

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