Facebook's News Feed tests could free up ad space it desperately needs

Facebook spooked media outlets this week when it confirmed a test in which it kicked all publishers and brands out of the News Feed.

But the news isn’t much of a surprise. The social network has been gradually winding down the number of users reachable without paid promotion for years as its has made room for more ads. Non-publisher brands are already effectively shut out.

A report from advertising giant Ogilvy predicted in 2014 that a day would inevitably come when Facebook would no longer allow businesses to use the platform for free at all, a condition it termed “Facebook Zero.”

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Source: Mashable | Facebook's News Feed tests could free up ad space it desperately needs