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Russians may have had luck advertising on Facebook.
Dove, not so much.
The soap company apologized this week for an ad that showed a black woman removing her brown shirt and revealing a white woman in a lighter shirt underneath.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
But that non-apology begs the question: How the f*ck did this happen?
Grossly, it’s just another example of a major corporation failing when it comes to wannabe woke advertising. You may remember the Pepsi ad from April, in which Kendall Jenner single-handedly eliminated racism by handing out cans of the soft drink. Read more…
More about Facebook, Advertising, Ad Campaign, Dove, and Soap
Source: Mashable | Oh look, another insensitive, wannabe 'woke' ad campaign. Here's how to stop f*cking up.
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